Our Story
The Sinclair Group has a reputation for excellence that has been built over more than 70 years and is now firmly established as a genuine driving force.
From the humble beginnings of a former sawmill in Port Talbot, where mechanic Bill Sinclair founded the business repairing cars in 1945, the Company has grown to become the largest motor retailer in South Wales representing seven prestigious brands in 20 different sites and looking after the requirements of more than 50,000 motorists. These include our impressive Seat dealership in Swansea and which features unrivalled customer facilities and state-of-the-art workshops incorporating the latest diagnostic technology.
But whilst the vehicles and the technology onboard have changed beyond all recognition over the years, family values have remained very much at the heart of everything we do.
Sinclair SEAT. With You Through Generations.