Superior UK Automotive Ltd

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Superior UK Automotive Ltd Superior UK Automotive Ltd - a family owned and operated business Superior UK Automotive Ltd, for quality professional vehicles and superior customer service.

Superior UK Automotive Ltd supply new and used funeral vehicles. We are a specialist supplier of Mercedes-Benz limousines, hearses and removal vehicles, with direct links to the manufacturer for parts, advice and aftercare. Superior UK Automotive Ltd offer funeral professionals a range of high-quality vehicle choices, for the most cost-efficient whole of life vehicle ownership and excellent return on investment, whether you are looking for new or used limousines, hearses or removal vehicles.

• New & Used Sales
• Finance & Leasing

Electric⚡️ !The final touches are being made to this stunning fully electric eVito ready for Superiors Greg Platt to del...
16/10/2026

Electric⚡️ !

The final touches are being made to this stunning fully electric eVito ready for Superiors Greg Platt to deliver to Rea Funeral Service in North Yorkshire next week!

🇮🇹 A visit to our partners at Pilato! 🇮🇹 Another opportunity to go behind the scenes at the Pilato factory in Italy, whe...
15/10/2026

🇮🇹 A visit to our partners at Pilato! 🇮🇹

Another opportunity to go behind the scenes at the Pilato factory in Italy, where Superior MD Kevin Smith is visiting to catch up with the Pilato family and see some of our customers’ beautiful Polaris hearses and Lyra limousines taking shape.

It’s always a pleasure to see the craftsmanship, attention to detail and passion that go into every vehicle.

And, of course, no visit to the region would be complete without a little appreciation of the surroundings! 🇮🇹

The final few photos offer a glimpse of the beautiful town of Treviso, just 20 minutes from the factory and within easy reach of Venice.

🇬🇧 ✈️ 🇮🇹

13/10/2026

We've come a long way in 140 years, right?

It’s  !We’ve just completed the build of two brand-new, high-specification Mercedes-Benz Vito removal vehicles for Nevil...
09/10/2026

It’s !

We’ve just completed the build of two brand-new, high-specification Mercedes-Benz Vito removal vehicles for Neville Funerals.

Both are now ready for Jon Helm to deliver to their HQ, Neville House in Luton, next week.

A new way to steer!⚡Mercedes-Benz has introduced steer-by-wire technology to the new EQS, replacing the traditional mech...
08/10/2026

A new way to steer!⚡

Mercedes-Benz has introduced steer-by-wire technology to the new EQS, replacing the traditional mechanical connection between the steering wheel and front wheels with electronic control.

Designed to make manoeuvring easier while improving agility and stability, it’s another interesting step in how vehicle technology is evolving.



https://media.mercedes-benz.com/en/article/10247ec2-60eb-4c4b-a6d9-09e28be64f1f

In case you missed our latest article in this months FSJ…Superior UK Automotive MD Kevin Smith explains why proper maint...
06/10/2026

In case you missed our latest article in this months FSJ…

Superior UK Automotive MD Kevin Smith explains why proper maintenance and presentation are about far more than keeping a funeral vehicle looking clean ✨

www.superioruk.com/looking-after-a-modern-hearse/

Superior UK Automotive MD Kevin Smith explains why proper maintenance and presentation are about far more than keeping a funeral vehicle looking clean

The Ford Tourneo Connect is now finished and ready to go!This one was customer-supplied and has now been fully fitted by...
02/10/2026

The Ford Tourneo Connect is now finished and ready to go!

This one was customer-supplied and has now been fully fitted by our team ready for Superior’s Jon Helm to deliver!

Not

Another busy week in the workshop! We’ve just completed this brand new Ford Transit Custom installation with our Superio...
01/10/2026

Another busy week in the workshop!

We’ve just completed this brand new Ford Transit Custom installation with our Superior ‘Basic’ Rise&Fall decking system!

⭐️ DUE IN SHORTLY ⭐️Peugeot Expert Pro Diesel - 201871,000 miles-Superior lower decking-Interior VIP panel kit-Underdeck...
30/09/2026

⭐️ DUE IN SHORTLY ⭐️

Peugeot Expert Pro Diesel - 2018

71,000 miles

-Superior lower decking
-Interior VIP panel kit
-Underdeck side drawer
-Pull out rear drawer
-Stainless loading ramp
-LED deck lighting

For more information contact the Superior team:

Northern Area - Greg Platt - 07968 195 722
Southern Area - Jon Helm - 07879 252 224

⭐️ DUE IN SHORTLY ⭐️Mercedes E250CDI SE Limousine - 201531,000 miles-Black solid paintwork -Black leather interior-Glass...
29/09/2026

⭐️ DUE IN SHORTLY ⭐️

Mercedes E250CDI SE Limousine - 2015

31,000 miles

-Black solid paintwork
-Black leather interior
-Glass roof
-Navigation
-Electric windows x6
-1 owner

For more information contact the Superior team:

Northern Area - Greg Platt - 07968 195 722
Southern Area - Jon Helm - 07879 252 224

Address

Fronds Park, Frouds Lane, Aldermaston
Reading
RG74LH

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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