14/10/2026
🚗 LET’S CALL THEM WHAT THEY ARE: COLLISIONS, NOT ACCIDENTS.
At Road Safe NI Charity, we believe that the language we use matters. So does the way we use our roads.
The graphic highlights a powerful message: 95% of crashes are collisions, while just 5% are accidents. Behind every statistic is a real person, a family, and a community that could be affected forever.
Too often, the word accident suggests that a collision was unavoidable. But many collisions are linked to choices made by road users — choices that can have serious, life-changing or fatal consequences.
📱 Looking at a mobile phone instead of the road. 🍺 Choosing to drive after drinking alcohol or taking drugs. 💨 Driving too fast for the conditions. 🚦 Ignoring traffic signals or road signs. 🚗 Following too closely or driving aggressively. 🪢 Failing to wear a seatbelt.
These are not just minor decisions. They can be the difference between arriving home safely and a family receiving the worst possible news.
Every choice matters. Every journey matters. Every life matters.
As Road Safe NI Charity, we are committed to raising awareness, promoting safer road use and encouraging everyone to take responsibility for their actions on the road.
We cannot control every situation we encounter, but we can control many of the decisions we make. By slowing down, staying focused, driving responsibly and looking out for one another, we can all help make our roads safer.
Let's stop treating preventable collisions as if they are simply bad luck. Let's recognise the role our choices can play and take action to prevent needless suffering.
💚 Make the right choice. Protect a life. Get home safely.
Because working together saves lives.