Elite Instructor

29/04/2026

03/04/2026

Wow, another amazing review from Krzysztof! 🎉 So grateful for the kind words and for clients like him who make this all so rewarding. Feeling inspired!

03/04/2026

Great review from Omer: After failed my Adi part 3 test first time with previous company I have realised they not proving enough information, after I have met Kevin from Elite driving school in Hull, I have then decided to switch schools to elite. He tought me everything I know, he has stick by me, trained me well, got me to understand how to teach pupils, he's definitely has lot of knowledge under he's belt, after he's Adi training, not only I pass my Adi part 3 test in second attempt I have scored 47 Grade (A) pass. I would highly recommend Kevin as trainer.
Thanks a lot Kevin.

21/05/2024

Is Your Phone Putting Your Job at Risk?

The student’s web forums have a section about learning to drive. And you don’t need to be Derren Brown to know most of the posts are negative. But I was shocked at how many posts spoke about driving instructors using their phones while at work.

Every time your phone bleeps, pings or rings you might get mentally stressed because you can’t do anything while on a lesson. But curiosity grips you and you take a peek at the screen, or even answer the phone.

Sometimes instructors can’t handle the pressure of not looking at the phone, even though they know they shouldn’t. But your students are watching, and they know it’s illegal.

From the desk of the DVSA:
‘As an ADI, you’re training the next generation of safe drivers. So it’s important that you lead by example and put your phone away during driving lessons.
Using a hand-held phone whilst driving is a huge safety risk and, from 1 March 2017, the penalty for drivers caught using mobile phones doubled.

The impact on you
If you’re supervising a learner driver then these rules apply to you too. Check your phone during a lesson and you’ll now get 6 points and have to pay a £200 fine. We can remove you from the ADI register if you get 6 points on your licence. This could cost you your job as a driving instructor.’

What’s so important?
A missed call could be a new inquiry for lessons, or a student with a question. But that call or text must wait until you’re out of the car.

The landscape has changed for instructors since the COVID lock downs, and if you’re like most instructors, your phone never stops ringing with new inquiries. But today the most common question we’re asked is about availability, when it used to be about price pre COVID.

Even though you’re booked solid, and there’s no room left in your diary for new starters, you still feel compelled to call them back. There’s a little voice in the back of your head that urges you to call them. If nothing else it’s good customer service and business practice. You know if you get into the habit of not returning calls, one day the phone might stop ringing.

But that call or text can be returned when you finish work, or you can automate a process to manage those inquiries 24/7, so you forget about it.

Automation is changing the world, and customers can get answers to questions about driving lesson availability, and prices etc in seconds without picking up the phone.

So, if you value your licence, your job, or even your personal time at the end of the day let automation handle the enquires and even take the bookings.

For just £20 a month (less than the price of 6 take out coffees), you can forget about the customer inquiries knowing they’re handled professionally. Click here for more details.

So, how much longer will these busy times last?
When we have enough instructors to cope with the back log of learners from COVID, and the DVSA eventually bring the test wait time to a couple of weeks, the industry will return to the way it was pre COVID.

But how long that will take, well your guess is as good as mine. However, now is the perfect time to leverage automation, ensuring you can handle the current demand without burning out.

Kind Regards
Kev
Book Driving Lessons
P.S. Join the ranks of forward-thinking instructors who have already transformed their business with our innovative solution. Don’t let another inquiry slip through the cracks—automate and thrive!

22/04/2024

No points…

There’s a common safe place for driving instructors: Being busy.

We’re supposed to give you a pass because you were full on, all day.

You were frantically moving from one lesson to another.

You never paused to catch your breath, and now you’re exhausted.

But there are no points for busy.

You get points for successful lesson planning.

You get points for learning new methods - not doing just the same old things.

You get points for being efficient and managing risk.

You get points for strategies that develops your students knowledge and skills.

You get points for doing work that matters. That moves you forward.

That gets you a better overall score. And that makes you more attractive to customers and earns you a higher income.

22/04/2024

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐚 𝐜𝐚𝐫𝐞𝐞𝐫 𝐚𝐬 𝐚 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐨𝐫 𝐚𝐧𝐝 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥, 𝐥𝐨𝐨𝐤 𝐢𝐧𝐭𝐨 𝐭𝐡𝐢𝐬 𝐨𝐩𝐭𝐢𝐨𝐧!

Are intensive courses Good or Bad for business?

Intensive, semi-intensive and crash courses basically mean the same thing, regardless of how instructors dress them up. It’s a block of lessons over a few weeks!
Now they are very popular with learners in 2024, and a lot more profitable than weekly lessons.

𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐨𝐰𝐧𝐬𝐢𝐝𝐞𝐬 𝐭𝐨 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 𝐢𝐬 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐬𝐩𝐨𝐭:
• You have less control over the outcome: People learn at different levels, so it’s difficult to gauge the exact number of lessons they will require.
• Building a course: In times like 2024 finding test dates isn’t easy so you may need to enlist the help of the cancellation specialists.
• Unreliable bookings: People will take up your time inquiring about courses, but after your hard work putting dates together, they disappear without trace.
• Cancellations: The bug bear of any industry, whether you’re a builder, plumber, electrician, or driving instructor, cancellations will leave a dent in your pocket.
There are many more downsides with intensive courses, too many to mention here.

But, if you found a system that could 𝐦𝐚𝐬𝐬𝐢𝐯𝐞𝐥𝐲 𝐢𝐦𝐩𝐚𝐜𝐭 𝐭𝐡𝐞 𝐝𝐨𝐰𝐧𝐬𝐢𝐝𝐞, intensive lessons can be a very profitable way to earn a living.
But you would need to consider the following conditions:
• Finding the right students.
• Offer a maximum course of 20 hours.
• A clear cancellation & refund policy.
• A stacking system, so when someone drops out you bring another learner forward.
• To do it properly you might need to become an intensive course only instructor to make it work.

The benefits if you are honest and market these courses properly, means you would earn a far higher income, working fewer hours, with virtually zero travel time, and have more reliable students.

Another strategy to niche your driving instructor business. It’s worth putting your thinking cap on and spending a few hours mulling it over.

Interested to know more about you're options as a driving instructor, get in touch on 03303 044804

15/02/2024

𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐢𝐧 𝟐𝟎𝟐𝟒

Many parents initiate the driving lesson process, often out of the convenience of wanting a break from playing chauffeur. They typically choose the driving school and bear the financial responsibility of lessons.

By the time learners get to their first lesson, they're conditioned to rely on external guidance. While driving instructors naturally want to provide a positive experience, this dynamic often sees the instructor taking the reins, dictating both the content and method of instruction. This control, though well-intentioned, can sometimes overshadow a learner's genuine progress and needs.

If instructors took a hands-off approach, allowing learners to dictate the entire flow, the result might be an overwhelmed and anxious beginner.
Balance is key. To nurture a transition from dependency to independence, a learner must form an interdependent relationship with their instructor.

Drawing a parallel, successful married couples often operate interdependently. They communicate, understand, and plan collaboratively, ensuring both parties’ needs are met.

Similarly, a driving instructor may recognise the need for a learner to master a particular skill, like emerging from a junction. However, if the student is preoccupied with mastering clutch control to prevent stalling, a successful instructor will empathise with this immediate need, suggesting a tailored approach.

By opening a dialogue, instructors can uncover the root of a student's apprehensions and jointly devise a lesson plan. This creates a scenario where both parties achieve their objectives.

While in-motion, instructions can be challenging, and sometimes instructors must intervene for safety, it's imperative they communicate the rationale behind their actions and provide constructive feedback.

In essence, the journey to becoming an independent driver mirrors life's broader journey from dependency to interdependence, and finally to independence. It's crucial for both driving instructors and learners to recognise this evolution, collaboratively paving the way to confident, independent driving.

15/11/2023

I'm reaching out with something special, a chance not just to learn but to discover a path that could redefine your professional journey. This isn't just about becoming a driving instructor; it's about unlocking a new chapter in your life.

You can request a copy of our beginners' guide to becoming a driving instructor – I'm confident it will provide you with valuable insights. For years, my team and I at our driving school have crafted a road map to success for aspiring instructors. It's not just about teaching driving; it's about nurturing a fulfilling, independent career.

Many people started with a question and a curiosity. They sought more than just a job; they sought a vocation where each day brings new faces, new challenges, and the unshakable satisfaction of guiding others to success. That's the journey we offer – not just teaching skills, but building a thriving business in your local area.

But let's unveil the real story behind the wheel. If you’re seriously considering starting a new future as a driving instructor, I want to offer you a fully refundable trial.

Try us and if you're not completely satisfied with our training course then we will fully refund you're deposit.

This is about test-driving a new career – one with no pushy sales tactics, just a genuine opportunity to discover if this is the road you're meant to travel. The industry is changing, and the demand for skilled, empathetic instructors who can navigate these changes is on the rise. It's a chance to be part of something bigger, to craft a career that resonates with your aspirations.

You can ignite this journey with a simple call to 03303 044804 between 9 am & 5.30 pm, or by sending an email to [email protected].
And we will send you our beginners' guide to becoming a driving instructor.
No strings attached, just a road to possibilities.

08/06/2023

Give your business a lift with an Elevator pitch.
Success comes from being different, standing out, and being noticed.
It’s easy to be different from the other driving instructors in your area.
Chances are they are all the same anyway.
The name “elevator pitch” is a bit cheesy, it’s a bit American, but the principle is sound.
The elevator pitch was derived from the opportunity of standing in a lift with your ideal client.
In the time it took you to get from the ground floor to the fourth floor you had just 30 seconds to pitch to them.
But this system can work for driving instructors too.
You can use this 30 second technique on your website or on the phone, to explain to potential customers why you're different from other instructors.
So what makes a good elevator pitch?
It’s about what you can do for others, and the experience they will get by having lessons with you.
It shouldn’t be about you, it should be about what they will get by taking their lessons with you.
Your pitch could start by describing the consequences of not taking regular lessons, because instructors might not be able to offer a regular gap.
Not starting the lesson with a proper plan, will likely end in a lesson wasted because of a lack of direction.
Or poor preparation leads to a poor performance.
There are many examples of what you do which will improve the customer journey and their lesson progress.
If your elevator pitch is good, you will win business based on what you do and not what you charge.
Practice and refine your pitch, ensuring it reflects your passion, expertise, and the unique value of taking lessons with you, and you’ll win good business.
I hope you have an elevated week.