The East Coast Motor Company

The East Coast Motor Company All Makes Car Servicing, MOT’s and Repairs! For all your motoring needs. Graham Poulter now manages the Car Sales department.

The East Coast Motor Company, also known as Cromer Motors, has been in business in the seaside town of Cromer since 1919, and is the only authorised Ford Dealership for sales and service in the North Norfolk area. It is still a family run business, and is managed by Adam Rounce who is the fourth generation in the business; his father George obtained the Ford franchise in 1967. There is a friendly,

non-pressurised atmosphere in the new car showroom and on the used car forecourt. We offer very competitive new and used car deals to suit all requirements. All our used cars have been carefully selected and prepared to our high standards; the majority are Fords with low mileages and a full service history. Our nearly new Fords have large savings over new cars. If we have not got in stock the car of your choice we will endeavour to find one to satisfy your needs. We are able to carry out whatever service or repair your car may need, and offer an efficient, fast and reliable service package. This department is run by Kevin Muirhead. We employ Ford-trained technicians and are equipped with the latest Ford diagnostic equipment. We also service, MOT and maintain most other makes of vehicle. Our reputation as a Garage which offers real service and value for money remains with us after over 90 years in business. So, whatever your motoring needs, call in for a professional, personal and friendly service that only a long established family run business can offer. If you wish to contact us, you can call us using the number which is always shown at the top of the page, or e-mail us at [email protected].

06/12/2025

A LONGSTANDING family-run garage in Cromer is set to close its doors permanently this month, marking the end of an era after more than a century of service to the community. The East Coast Motor Co…

❗️NOTICE OF BUSINESS CLOSURE❗️It is with deep sadness that I announce that The East Coast Motor Company, Cromer will be ...
04/12/2025

❗️NOTICE OF BUSINESS CLOSURE❗️

It is with deep sadness that I announce that The East Coast Motor Company, Cromer will be closing on the 19th December, (hopefully most of our customers are already aware of this).
My great grandfather opened the garage in Church Street way back in 1919. The family continued with Austin, Morris, BMC, MG and finally Rover building a very loyal customer base, working tirelessly to grow the business, in the 60’s my father George Rounce started the Ford garage on Beach Road where we are today.
In 2021 Ford took the new car sales franchise away from all the smaller retail dealers across the country. We continued to sell used cars and as an authorised repairer for 3 years, after that we became totally independent. After Covid we like all garages struggled and our retail sales were nearly halved, we then took the decision to cease selling cars in 2023 and have remained a car repair workshop ever since.
The difficult economic climate and the cumulative pressures of recent years, rising costs and overheads have created challenges that are impossible for us to overcome.
This has been an incredibly difficult decision and not one I ever imagined having to make. I am truly grateful to everyone who has supported us over the years. To our customers, suppliers, friends and the local community—thank you.
Your trust, loyalty and encouragement meant more than we can ever express.
To date we are unsure of what will happen to the premises but with the current economic climate I do not foresee it remaining as a viable commercial site.
Thank you for being part of our history.
Regards Adam, George and the whole team.

For any enquiries regarding the closure and property please contact: [email protected]

We are looking for an experienced Car Mechanic/MOT Tester to join our team.(MOT Tester status is not a must but preferre...
29/07/2025

We are looking for an experienced Car Mechanic/MOT Tester to join our team.
(MOT Tester status is not a must but preferred)
Salary: Negotiable depending upon experience.
Hours: 8.45 - 5.15 Mon-Fri.
Only applicants with appropriate experience and qualifications should apply.
Excellent working conditions in a relaxed friendly environment.
Please apply in writing with a CV to [email protected] or call in to see Adam on site.

Address

2 Beach Road
Cromer
NR279AL

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+441263513181

Website

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