Ariel Motor Company

29/10/2026

🇬🇧 Ariel Brings UK-Built Performance Car Range to United States 🇺🇸

• For the first time, U.S. customers can access the full range of models and options from British performance car manufacturer Ariel.
• The U.S. lineup now includes the Atom 4, 400 bhp Atom 4R, 525 bhp Atom 4RR, and the off-road focused Nomad 2.
• Forman Motorworks of Scottsdale, Arizona, will serve as Ariel’s exclusive U.S. distributor and customer contact, establishing a direct relationship with Ariel in the UK.
• Every U.S. customer now has direct access to the latest engineering, specifications, and factory-installed options across the Ariel range with the UK factory building every U.S.-bound rolling chassis.
• Forman Motorworks' first two demonstrator models, an Atom 4 and Atom 4R, are in build in the UK for delivery in Q1 2027. Order enquiries are open, with first U.S. customer deliveries planned for Summer 2027.

For more information, visit the link: https://www.arielmotor.co.uk/ariel-brings-uk-built-performance-car-range-to-united-states/

27/10/2026

Success for the Atom 4 at the Honda Nationals, held at Winton Park Raceway, Australia 🏁

A couple of hard days on track in the Atom 4, run by our new Australian Distributor Litesport, and they came away with the class win and fastest lap of their category (RWD and Forced Induction).

Great work guys 🏆🥇

23/10/2026

🇬🇧 vs 🇺🇸

09/10/2026

Bringing a splash of colour into a damp, and grey, Somerset afternoon. We’re loving the boldness of some recent colour choices by our Nomad 2 customers!

05/10/2026

You want something that screams fun? Then the Nomad is the one for you! Have a watch to see what Matt Jones makes of his, 4 years into owning it!

02/10/2026

The 4RR is featured amongst some track superstars here!

Some of the world's most visceral, engaging track cars have emerged in recent times – these are our favourites.

01/10/2026

How good does this Atom 2 look? It may be 21 years old, but after a recent trip back to the factory for a full refurb, it'll be like stepping back into the car for the first time for the owner!

It's great to be able to give the same amount of care and attention to the older cars as we do to the newer cars. Ready to be enjoyed for another 21 years, and further 💪🏼

18/09/2026

Another Nomad 2 heading out today with its new owner!

James collected his first Nomad 1 nearly 9 years ago, and we assisted him by selling it for him recently before his Nomad 2 came through build.

His drive home after collecting the Nomad 1 was a soaking wet day, so let’s hope the rain keeps off for your drive home today!

11/09/2026

💥 Ariel Nomad conquers Morocco Desert Challenge ‼️

• Ariel Nomad completes the gruelling 2026 Morocco Desert Challenge
• 2,800 kilometres of punishing desert, dune, and rocky rally stages is the ultimate durability test
• Ariel engineers developed bespoke off-road package for one of the world's toughest rally raid events
• Achievement demonstrates the reliability, adaptability, and capability of the Ariel Nomad

Read the full story here: https://www.arielmotor.co.uk/ariel-nomad-conquers-morocco-desert-challenge/

30/08/2026

Tune into Autotrader’s latest video of the 4RR vs the BMW 1000RR with Rory Reid at the wheel!

Can four wheels outpace two? In this full review and track showdown...