What are the opening hours?

Monday 9am - 5pm Tuesday 8:45am - 5:15pm Wednesday 8:45am - 5:15pm Thursday 8:45am - 5:15pm Friday 8:45am - 5pm

Pride. King of Classics

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Pride. King of Classics

Pride was born from a love of classic cars and automotive expertise. We take pride in your joy—Drive with Pride.

11/09/2026

Hot off the heals of the Land Rover Owner International Show 2026, Paul Sheppard will be heading to the British Mini Club event at Stanford Hall this Sunday.

Set in the grounds of the stunning Stanford Hall, the event brings together Mini enthusiasts from across the country for one of the biggest gatherings of classic Minis and modern Minis of the year.

Paul will be there to enjoy the atmosphere, catch up with fellow enthusiasts and take in the fantastic selection of Minis on display.

If you’re heading along too, let us know and make sure to say hello to Paul if you spot him on the day!

04/09/2026

Tomorrow, Paul Sheppard will be heading to the Land Rover Owner International Show 2026 at Belvoir Castle.

Set against the stunning backdrop of Belvoir Castle, the show brings together Land Rover enthusiasts from across the country for a fantastic celebration of these iconic vehicles, with plenty of impressive examples on display.

Paul will be there to enjoy the atmosphere, connect with fellow enthusiasts, and take in everything the event has to offer.

If you’re heading along too, let us know — and make sure to say hello to Paul if you spot him on the day!

02/09/2026

“The Last Drives of Summer.” 🍂🚗

The evenings are drawing in, the mornings feel a little cooler, and summer is slowly beginning to slip away.

But there’s still time for one more drive.

A winding country road. A familiar village. A stop along the way to take in the view. The kind of journey that feels like it could have come straight from Last of the Summer W**e.

So before the season changes, turn the key, take the scenic route and enjoy every last mile.

Because some summers are too good to end without one final drive.

26/08/2026

“Take the Scenic Route.” ☀️🌿

Warm sunshine, winding country roads and nowhere you need to be.

Take the long way through the countryside. Stop at the village shop for an ice cream, pull up at the local pub for a drink, or simply find a quiet spot and enjoy the view.

Because summer driving isn't always about getting somewhere. Sometimes, it's about enjoying where the road takes you.

With Pride, every journey is worth taking the scenic route.

19/08/2026

“Some Moments Are Worth Capturing.” 📸

A quiet village. A beautiful classic. The perfect light. Some cars have a way of making you stop, take a second look, and reach for the camera.

This World Photography Day, we're celebrating the moments that make classic motoring so special; the cars, the places, the journeys and the memories we capture along the way.

Because some things are worth remembering.

13/08/2026

This Sunday, Paul Sheppard will be attending Car Club Fest at Three Counties Showground, Malvern.

Set against the backdrop of the beautiful Three Counties Showground, Car Club Fest brings together car clubs, enthusiasts and automotive fans for a fantastic celebration of all things motoring.

Paul will be visiting the show to enjoy the atmosphere, connect with fellow enthusiasts and take in the incredible selection of cars on display.

If you’re heading along too, let us know and make sure to say hello to Paul if you see him on the day!

12/08/2026

“Making Summer Memories.” ☀️

School's out. The sun is shining. Yet some of the best summer memories begin with a simple question...

"Can we go in your car today?"

Whether it's a trip through the countryside, a visit to a local car show, or just an excuse to enjoy the sunshine together, these are the moments that inspire the next generation of enthusiasts.

Because classics aren't just part of our past—they're part of our future too.

05/08/2026

“The Perfect Excuse for a Weekday Wash.” ☀️🧽

After miles of sun-soaked country roads and dusty summer lanes, every classic deserves a little attention.

There's something almost therapeutic about a wash on a warm afternoon. Watching the dust disappear, the chrome begin to sparkle, and the paintwork come back to life.

It's never just about cleaning the car. It's about taking pride in preserving it, ready for the next adventure.

Because every great drive deserves an equally satisfying finish.

28/07/2026

The classic choice for ignition parts: preserving the spirit of classic motoring.

Our comprehensive Ignition range is designed specifically for classic British vehicles, offering reliable replacement parts that enthusiasts, workshops and motor factors can trust. From ignition coils and distributors to HT leads, contact sets and more, every component is selected to help preserve originality while delivering dependable performance.

Backed by the strength of ELTA Automotive, Pride continues to support the classic aftermarket with the quality, availability and heritage that classic motoring deserves.

Discover the full Pride Ignition range and help keep Britain's motoring history alive: https://prideclassic.co.uk/product-category/engine/ignition-parts/

20/07/2026

There’s nothing quite like a day spent surrounded by classic motoring.

This weekend, Paul Sheppard was at the inaugural Lincolnshire Classic Motor show, joining enthusiasts, clubs and businesses from across the classic vehicle community for what proved to be a fantastic event.

From beautifully restored vintage vehicles and British classics to iconic motorcycles, motorsport machinery and commercial vehicles, the show celebrated everything that makes the classic motoring world so special. It was great to see so many passionate owners keeping automotive history alive and sharing their pride with fellow enthusiasts.

Events like these are a reminder of why we're committed to supporting the classic aftermarket with quality ignition components, helping ensure these vehicles continue to be enjoyed for generations to come.

A big thank you to everyone who helped make the first Lincolnshire Classic such a success. We’re already looking forward to the next one!

Address

27 Roman Way
Coleshill
B461HQ

Opening Hours

Monday	9am - 5pm
Tuesday	8:45am - 5:15pm
Wednesday	8:45am - 5:15pm
Thursday	8:45am - 5:15pm
Friday	8:45am - 5pm

Telephone

+441675466999

Website

https://www.prideclassic.co.uk/

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