10/09/2026
🎉🚗 22 YEARS OF MOTORVATION SCHOOL OF MOTORING! 🚗🎉
22 years ago today, Motorvation School of Motoring hit the roads of Cardiff. I went independent from day one, which at the time felt somewhere between taking a leap of faith and throwing myself out of an aeroplane hoping the parachute had been packed properly.
I took the risk, backed myself and somehow, 22 years later, I’m still here with a full diary, clients prepared to wait for me and a social media page that has grown into an absolute monster. I genuinely don’t think this page would be what it is today without those 22 years sitting in the passenger seat, watching, listening, learning and occasionally ageing several years at a particularly enthusiastic roundabout.
Over those years I’ve taught just about every type of driver imaginable. Complete beginners, nervous and anxious learners, people returning to driving after decades away, motorway refreshers, international drivers adapting to UK roads and people who simply wanted their confidence back.
Age has never been a barrier either. My oldest refresher client was 84, my oldest female learner 68 and my oldest male learner 72. If you want to learn, improve or regain your confidence, you have always been welcome in my car. There is no expiry date on learning something new.
I’ve also had the privilege of teaching many neurodivergent clients, including people with autism, ADHD, dyslexia and dyspraxia. Some came to me having actually been told they would never drive. Watching some of those same people eventually drive independently has been one of the greatest rewards of my career. Sometimes the learner isn’t incapable of learning; they simply haven’t yet been taught in the way they learn.
I’ve had clients travel from outside my area by train and bus just to have lessons with me, which is something I will never take for granted. Some have waited weeks for a space because they specifically wanted me to teach them. That trust means more than any certificate hanging on a wall ever could.
The funny thing is, while I’ve spent 22 years teaching people, my clients have spent 22 years teaching me too.
They’ve taught me to listen better, explain things differently, adapt, understand anxiety, recognise when somebody needs pushing and recognise when somebody needs time. They’ve taught me that there are probably 427 different ways of explaining the same roundabout and occasionally you need all 427 before number 428 finally makes the light bulb come on. 😂
There have been tears, nerves, stalls, wrong turns, missed exits, questionable gear choices, kerbs that have become personally acquainted with my tyres and moments where my dual controls deserved their own employee-of-the-month award. 😂 There has also been an incredible amount of laughter.
I’ve always believed learning to drive should be enjoyable. Yes, it’s serious. Yes, we’re learning a skill that carries enormous responsibility. That doesn’t mean we can’t laugh along the way and create good memories while doing it.
After all, most people never forget the person who taught them to drive. You’re trusting someone to sit beside you while you learn a skill that can change your entire life.
A driving licence can mean getting that job you couldn’t reach before. University. Independence. Taking your children places. Caring for family. Travelling. Opportunities. Freedom.
Sometimes it simply means no longer having to plan your entire existence around whether the number 57 bus decides to turn up. 😂
To be even a tiny part of opening those doors for somebody is an absolute privilege.
So today I’m not just celebrating 22 years of a business. I’m celebrating 22 years of people. Every nervous first lesson, every breakthrough, every test pass, every refresher client, every person who came back years later and every family who recommended me to someone else.
Thank you to every single client who has chosen me, trusted me, recommended me, travelled to me, waited for me and taught me something while I was busy teaching you.
Going independent from day one was one of the biggest risks I ever took.
22 years later, I think it’s safe to say it worked out alright. 🥰
Still learning. Still adapting. Still laughing. Still occasionally reaching for that dual brake like my life depends on it. 😂
Most importantly, still doing what I’ve always believed in:
I don’t just teach people to pass a driving test. I teach them to drive for life. ❤️
Happy 22nd Anniversary, Motorvation. 🎉🚗
Here’s to every mile, every memory and every person who has been part of the journey.
Feeling very blessed today. 🥰❤️
Sheena Ahmed
Motorvation school of Motoring
