Switch

Switch We are a creative agency with real staying power, bringing brands to life for over 40 years.

03/09/2026

🚀 Search is evolving.

With AI tools like ChatGPT, Gemini and Google AI Overviews, users aren’t just clicking links anymore, they’re getting direct answers.

This is driving a new shift: Generative AI Engine Optimisation (GEO).

GEO is about making sure your brand is:
✔ understood by AI
✔ trusted in your space
✔ included in AI-generated answers

Unlike SEO (which focuses on rankings), GEO focuses on being part of the answer itself.

SEO helps people find you.
GEO helps AI explain you.

Brands that combine both will lead the future of search.
The bottom line is well structured content will benefit both SEO and GEO. Content that performs well in search engines already aligns closely with what generative AI systems value.

Read more in our blog:
https://weareswitch.com/marketing-blog/geo-what-it-is-and-how-it-works/

01/09/2026

💡Switch on is our new creative marketing blog, packed with practical insights, fresh thinking and expert advice across all things brand, design and digital.

Whether you're looking to improve performance, stay ahead of industry trends or simply make smarter marketing decisions, you'll find inspiration and ideas you can put into action straight away.🧠

We'll also be sharing the latest news from Switch, showcasing our work and celebrating client success stories, giving you a behind-the-scenes look at the thinking, creativity and results we're delivering.

New articles are published regularly, so there's always something worth reading. Visit the url below for a taste of what’s to come. https://weareswitch.com/marketing-blog/

And don't miss out – say yes to our newsletter and be the first to receive our latest articles, company news and marketing insights. Link in bio. 🔗

Continuing our Brief to Brilliant series as we move from performance into optimisation…Performance tells us what happene...
21/08/2026

Continuing our Brief to Brilliant series as we move from performance into optimisation…

Performance tells us what happened.
Optimisation asks what we can do better in this campaign and the next.

With the data and insights from the performance stage in hand, we identify opportunities to improve. That might mean refining creative, adjusting audiences, reallocating budget, changing messaging, or improving the customer journey.

Nothing is changes for the sake of it. Every optimisation is driven by evidence, insight and the objectives we set out at the beginning.

It’s where insight becomes action.
Where learnings shape the next move.
And where campaigns become smarter over time.

Marketing is about learning, adapting and continually finding ways to perform better.

Stay tuned for the next step in the series.

19/08/2026

📸Happy World Photography Day!

Today, we’re celebrating the incredible photographers we have partnered with over the past 40 years to bring brands, people, products and stories to life through the lens.

We’ve had the absolute pleasure of working with some seriously talented photographers, capturing everything from campaigns and products to people, places and those all-important moments that make brands sing.

We’re hugely grateful to every photographer we’ve collaborated with. Your creativity, eye for detail and ability to turn an idea into something people can see and feel is truly inspiring.

A special shoutout to the irrepressible , who has supported our team brilliantly on our sales and brand awareness work with ExtraCare. 💚

19/08/2026

📸Happy World Photography Day!

Today, we’re celebrating the incredible photographers we have partnered with over the past 40 years to bring brands, people, products and stories to life through the lens.

We’ve had the absolute pleasure of working with some seriously talented photographers, capturing everything from campaigns and products to people, places and those all-important moments that make brands sing.

We’re hugely grateful to every photographer we’ve collaborated with. Your creativity, eye for detail and ability to turn an idea into something people can see and feel is truly inspiring.

A special shoutout to the irrepressible Joseph Bailey, who has supported our team brilliantly on our sales and brand awareness work with ExtraCare.💚

Every August we hear the same thing:"We'll pick this up in September”…Usually after all the holidays! 🏄After forty years...
05/08/2026

Every August we hear the same thing:

"We'll pick this up in September”…
Usually after all the holidays! 🏄

After forty years in business, we've learnt that September doesn't magically create momentum.
The businesses that enjoy a strong autumn are usually the ones that spent August quietly preparing for it. 🍂

While competitors disappear, search rankings continue to move.
Customers continue researching.
Buying decisions continue to be made.

August is rarely about generating immediate sales.
It's about making sure you're visible when everyone else returns to work.

If you're using this month to get your website, messaging or campaigns ready for autumn, you're probably using August exactly as you should.

Not your usual day at the office...⚽ And, what a day it was for Birmingham yesterday 🩵 Being based in the Jewellery Quar...
22/05/2026

Not your usual day at the office...⚽

And, what a day it was for Birmingham yesterday 🩵

Being based in the Jewellery Quarter meant we had a front-row seat to the incredible Aston Villa Europa League winners parade as it passed right outside our office.

The atmosphere across the city was unreal - packed streets, nonstop chants, flares, flags, and a real reminder of how powerful community and culture can be.

Moments like this are why we love being part of Birmingham’s creative scene.

A big congratulations to the club on an unforgettable achievement, bringing the city together and making us all proud🏆

Continuing our Brief to Brilliant series as we move from delivery into performance…Once campaigns are live, the focus sh...
09/04/2026

Continuing our Brief to Brilliant series as we move from delivery into performance…

Once campaigns are live, the focus shifts from ex*****on to evaluation.

This is where data takes the lead. We track performance across every channel, measure against the objectives set at the start, and identify what’s working, and what needs refining. From campaign metrics and user behaviour to conversion data and ROI, every insight feeds the next decision.

It’s where activity becomes accountable.
Where results are measured, not assumed.
And where optimisation begins.

Because great marketing doesn’t stop at launch.
It evolves, improves, and builds momentum over time.

Stay tuned for the next step in the series.

We had a wonderful evening celebrating the people who make a real difference at The ExtraCare Charitable Trust. 🍾We were...
17/03/2026

We had a wonderful evening celebrating the people who make a real difference at The ExtraCare Charitable Trust. 🍾

We were honoured to attend the ExtraCare Staff Awards as one of the event sponsors, recognising the incredible individuals across the organisation who go above and beyond every day.

A special moment for us was seeing our founding Partner, Steve Eldred, take to the stage to present one of the awards - a privilege to be part of such a meaningful occasion.

Events like this are a powerful reminder that behind every organisation are the people who drive it forward. It was inspiring to hear the stories, celebrate the achievements, and share the evening with the ExtraCare team.

Thank you to everyone at ExtraCare for having us - and congratulations to all the nominees and winners.

Continuing our Brief to Brilliant series as we move from direction into delivery…Once the strategy is defined and priori...
12/03/2026

Continuing our Brief to Brilliant series as we move from direction into delivery…

Once the strategy is defined and priorities are clear, the next step is turning direction into a practical plan.

This is where campaign frameworks are built, timelines are mapped, budgets are allocated, and creative concepts begin to take shape. Every channel has a role, every message has a purpose, and every activity supports the wider objective.

It's where ideas become campaigns...
And, where preparation sets the stage for performance.

Because, strong marketing doesn’t start with ads or content.
It starts with a plan that connects every action to a clear outcome.

Stay tuned for the next step in the series.

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The Jointworks 62–64 Albion Street
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