19/06/2026
"The challenge is understanding what made it great in the first place and then refining every single aspect without losing its character." – Adam Hawley, founder, Theon Design.
It's a philosophy that resonated throughout our recent conversation with Adam Brinkworth, hosted by Gary Inman.
Whether designing a building, a retail space or a reimagined Porsche 911, the discussion repeatedly returned to the same question:
What should be preserved, and what should evolve?
For both Brinkworth and Theon, the answer lies in understanding what gives an object its identity, then refining it with care rather than reinventing it for the sake of change.