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BMW Group

Welcome to the official BMW Group page. In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide.

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. The profit before tax in the financial year 2025 was € 1

0.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees. The economic success of the BMW Group has always been based on long-term thinking and respon-sible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

08/09/2026

A new user experience, built the BMW way 💡

While others added more displays, we took a different path – reinventing the digital user experience from the ground up, across the entire Neue Klasse.

The fully in-house developed BMW Panoramic iDrive, powered by the new BMW Operating System X, is centred around one key principle: putting the driver into focus.

➡️ Explore the full user experience: https://b.mw/vTnYXg

07/09/2026

Our innovations always aim at a holistic customer experience 💡

It is the result of a deliberate transformation - one that spans our entire organisation. The Neue Klasse embodies exactly this: a new era of BMW, rethought from the ground up in digitalisation, design, driving experience and how we build our cars.

In a recent survey, 33% of people in Germany named BMW first when asked which brand they associate most strongly with technological innovation. A testament to our passion to pushing boundaries 💪

Learn more: https://b.mw/ZkUUmrK

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Source: Statista Consumer Insights, July 2026

04/09/2026

It's all about making our vehicles safer 💙🤍

Our Future Mobility Development Center in Sokolov is the BMW Group's largest proving ground worldwide. Within a single facility, we can combine a wide range of road types, traffic scenarios and even artificial weather conditions.

This allows our engineers to recreate complex real-world scenarios under highly demanding and reproducible conditions – to develop and validate new active safety systems and driver-assistance features.

💡 Take a look inside our proving ground: https://b.mw/58jAZh4

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Professional drivers. Closed course. Do not attempt.

03/09/2026

Safety is not just a feature. It is a responsibility 🙏

Built into every Neue Klasse vehicle, our new generation of cameras, radars and ultra-sonic sensors works together with our Superbrain of Automated Driving to continuously monitor the surroundings.

In Europe alone, our previous-generation driver assistance systems helped prevent potential collisions more than 240,000 times through active interventions in July 2026 – helping to protect not just the driver, but all road users.

💡 See it in action: https://b.mw/58jAZh4

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Professional drivers. Closed course. Do not attempt.

02/09/2026

Staying safe, staying in control ✅

Traffic situations can be unpredictable and complex. Our active safety assistance functions continuously monitor the vehicle's surroundings to detect potential hazards early and to provide emergency steering support exactly when it is needed. Thanks to BMW Symbiotic Drive, interventions feel natural and smooth, keeping the driver in control.

💡 See it in action: https://b.mw/58jAZh4

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Professional drivers. Closed course. Do not attempt.

01/09/2026

Intervening only when it truly matters ⚡

Our forward safety functions are designed to mitigate frontal collision risks by continuously analysing the driving environment ahead. With data from advanced sensors processed by our Superbrain of Automated Driving, the vehicle can detect potential hazards early and intervene precisely when rapid reactions are required.

👉 See it in action: https://b.mw/58jAZh4

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Professional drivers. Closed course. Do not attempt.

31/08/2026

Rigorous testing. Reliable safety 🛡️

Active safety technologies must demonstrate reliable performance across a great variety of real-world scenarios. Our Future Mobility Development Center in Sokolov is where we validate exactly that. From urban and motorway driving to automated parking manoeuvres, each function is rigorously tested under reproducible conditions.

👉 Watch the video to learn more: https://b.mw/58jAZh4

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Professional drivers. Closed course. Do not attempt.

28/08/2026

Human 🤝 AI. Two kinds of intelligence 💡

For 20 years, BMW Group Plant Leipzig has pioneered what’s next. Now, AI is adding a new dimension.

Meet our newest colleague: humanoid in form, physical AI in practice. Designed to take on repetitive tasks and support our employees where it matters.
Because the future of production isn’t human or AI, it’s both.

27/08/2026

Two million fully electric vehicles sold 🔋

This milestone marks a fundamental shift in individual mobility, backed by our commitment to technological openness. Driven by the Neue Klasse, in the first half of the year 2026 one in four of our vehicles sold is now electrified.
In Europe, this momentum is clearly reflected: in the first half of 2026, we reached a BEV share of 28%.

💡 Discover our electric journey: https://b.mw/DxQxaN

26/08/2026

The pinnacle of luxury and the pulse of the city 🏙️

Since 1977, the BMW 7 Series has been redefining what luxury can be combining comfort, innovation and driving pleasure at the very top of our range. MINI, meanwhile, has always been about making mobility work where space is at a premium: in the heart of the city.

Today, from the new BMW 7 Series bringing Neue Klasse technologies into the luxury segment, to MINI rethinking mobility for the city.

Two very different answers to what a car can be. One built around progressive luxury, the other around urban mobility. Yet both keep evolving with the world around them.

Discover both worlds ⬇️

Adresse

München

Webseite

http://www.bmwgroup.com/

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