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MUTABOR Wir sind Mutabor:
die in Deutschland gegründete internationale Markenagentur. Zu den Kund:innen gehören u.a.

Mutabor ist die größte unabhängige internationale Markenagentur, die in Deutschland gegründet wurde. Die Inhaber, Johannes Plass und Heinrich Paravicini, sind bis heute Teil der 6-köpfigen Geschäftsführung.

170 + Creative Consultants in Hamburg, München, Berlin und Los Angeles schaffen wirkungsvolle Lösungen, die auf ganzheitlichen Strategien, großartigem Design und modernster Technologie basieren. Unter dem Leitmotiv »Brand Intelligence®« unterstützt Mutabor Marken dabei, nicht nur relevant, sondern resilient und zukunftsfähig zu werden. Die Dienstleistungen umfassen u.a.: strategische Beratung, Gestaltung und adaptive Designsysteme inklusive Packaging, Live- und Digital Experience, Kommunikation sowie Brand Management. BMW-Motorrad, BRENNTAG, Clariant, GEA, die DFL, EnBW, Faber-Castell, Henkel, HelleniQ Energy, Kleinanzeigen, Migros, OTTO, Pfizer, Porsche, Veltins und Volkswagen. Mutabor ist der lateinische Ausdruck für den Willen zur Veränderung (ich werde verwandelt werden – i'm going to change). Dieser Wille treibt Mutabor seit der Gründung 1998 an. Mit über 700 Awards, unzähligen Projekten für Kund:innen fast aller Branchen – von Start-ups bis zu internationalen Konzernen – gehört Mutabor heute zu den größten unabhängigen Agenturen der Kreativbranche in Deutschland.

🫶 Let’s go: team expansion XXL (2/2)! Now officially tackling new projects and plenty of exciting challenges together! S...
15/10/2026

🫶 Let’s go: team expansion XXL (2/2)! Now officially tackling new projects and plenty of exciting challenges together! Swipe through to get to know them. ❤️

Q: Mountains or beach? And why? 🌅
A: Mountains for sunrise, beach for sunset.

Q: Coffee break chat or quiet focus time – what recharges you more? 🔋
A: A little coffee break is always the sunny side of life!

Q: If you had to explain your job using only emojis, which three would you pick?
A: 🫶📈🎨

Q: Which music changed the way you think? 💭
A: Depeche Mode has played in my ears since day one, whether on CD, MP3 player, or smartphone. The band shaped who I am.

Q: What’s your go-to phrase when a deadline is tight?
A: Well, it is what it is. 🤷‍♀️

Q: What’s the first thing you do when you sit down at your desk? 👩‍💻
A: On a perfect day I enjoy the first coffee from the MUTOBAR while checking Teams.

Q: What was your dream job as a child?
A: Art Teacher 🧑‍🏫

Q: Which emoji would you use to describe your work style?
A: ☕ ⏱️ 💪

Q: What’s a food combination you love that others find weird?
A: Paprika on everything. 🫑

Q: What three things must always be in your refrigerator?
A: 1. Dark chocolate (at least 70%), 2. Skyr, 3. Plenty of spicy sauces.🌶️

Q: Which travel destination is at the top of your bucket list? ✈️
A: A roadtrip through Iceland.

🙌 Team expansion XXL (1/2): Since July, we have welcomed more than 20 new colleagues. Swipe to learn something about the...
15/10/2026

🙌 Team expansion XXL (1/2): Since July, we have welcomed more than 20 new colleagues. Swipe to learn something about them and stay tuned for part two!

Q: If you could introduce a new office tradition, what would it be?
A: A monthly pub quiz where design, fashion and culture meet questionable knowledge—and good drinks.🍸

Q: What would you do with a free afternoon with no appointments?
A: I would probably go road biking with friends. 🚴 Afterwards, I would invite them over for coffee and then cook something together.

Q: How do you drink your coffee or tea? ☕
A: Even though summer is coming to an end, my signiture drink is an iced flat white with oat milk.

Q: How do you greet your colleagues in the morning?
A: Greeting them with a smile and asking ‘Wanna grab coffee?’. ☀️

Q: Which song is on repeat in your playlist?
A: 🎵 Mirror from Kendrick Lamar

Q: What was your dream job as a child?👶
A: As a child, I wanted to become a fashion designer, a dream sparked by the endless TopModel coloring books I filled.

Q: What secret skill or curious talent do you have?
A: Teaching my poodle around 100 tricks. To be fair, he is the talented one. I’m just the coach. 🐕

Q: If you could introduce a new office tradition, what would it be? ✨
A: Lunch Lottery. Randomly paired up lunch dates, so new connections spark new ideas.

Q: Which travel destination is at the top of your bucket list? ✈️
A: It’s definitely Australia – even though I’ve been there before.

Q: What was the best gift you ever received? 🎁
A: An ice cream maker!

Q: What’s your go-to karaoke song? 🎤
A: I kissed a girl by Katy Perry!

Q: What’s a trend from your childhood you wish would come back?
A: Making LEGO stop-motion movies with your friends. 🎥

07/10/2026

🕯️At the app, collaborations and conversations beyond the talks shaped the event. Our takeaway: It’s all about designing the entire experience to engage multiple senses while utilizing a wide variety of tools and techniques, not just AI.

2006: Mutabor developed the ‚mi Innovation Center’ for adidas—the world’s first interactive flagship store on the Champs...
07/09/2026

2006: Mutabor developed the ‚mi Innovation Center’ for adidas—the world’s first interactive flagship store on the Champs-Élysées in Paris. In a 70 m² multisensory installation, customers can individually configure high-end products using an LED catwalk, infrared hand tracking, and touchscreens. The project was awarded the Red Dot: Best of the Best for its ‚original and complex design concept‘.

25/08/2026

Introducing the Mutabor Type Foundry.

A brand’s own typeface is one of the fastest signals it can send. We already build type systems for Bundesliga, OTTO, mobile.de and VfL Wolfsburg. With the MTF, we’re taking that craft in-house for good. And we’re proud to stay connected to an incredible network of type designers.

25/08/2026

Introducing the Mutabor Type Foundry.

A brand’s own typeface is one of the fastest signals it can send. We already build type systems for Bundesliga, OTTO, mobile.de and VfL Wolfsburg. With the MTF, we’re taking that craft in-house for good. And we’re proud to stay connected to an incredible network of type designers.

🎓Our Brand Talk on the EU‘s AI labeling rules hit a nerve: huge interest, real uncertainty in practice. Retouch or deepf...
21/08/2026

🎓Our Brand Talk on the EU‘s AI labeling rules hit a nerve: huge interest, real uncertainty in practice. Retouch or deepfake? Recording is live now. 📽️ Link in bio. Thanks to Simon Bauer, Prof. Dr. Behrang Raji, Nina Kirst and Niklas Karbowiak!

♻️ Reuse just got a lot easier to recognize: 10 years of RECUP Mehrwegsystem Deutschland. New look, same mission. Refres...
05/08/2026

♻️ Reuse just got a lot easier to recognize: 10 years of RECUP Mehrwegsystem Deutschland. New look, same mission. Refreshed brand by logo, claim, and system that now covers it all: Cups, bowls, pizza box. From a strong sense of morality to a smooth flow in to-go, RECUP is simply the obvious choice.

17/07/2026

Moin and welcome aboard! 👋 Eleven new faces just joined Team —fresh energy, same mindset. Swipe to say hi.

16/07/2026

Der EU AI Act kommt. Was bedeutet das für Markenkommunikation? Beim nächsten BrandTalk geht es um den Umgang mit KI im Markenalltag. Was müssen Teams jetzt beachten, und wo fängt man an?
→ 19. August, 17:00 Uhr 
→ Live im Mutabor Auditorium oder digital 
→ brandtalk.mutabor.de
Im Anschluss: Get-together und Drinks.

Adresse

Hamburg

Telefon

+49408080230

Website

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