Capptoo AG

03/07/2025

You know that moment when someone says something that catches your ear, and suddenly, you're rethinking everything?

We asked Adrian Wieser from Takeda and Stelios Charitakis from MSD what made them pause at The AI & CX Hype Bubble.

👂 Hit play to hear their “that’s useful” moments.

27/06/2025

While Christian Fillinger was attending the 13th Richmond Marketing Forum in Davos, the Screver team was off conquering peaks, literally. 🏔️

This week, we took “reaching new heights” seriously, from Arosa to Davos, on foot. Strategy on the summit, sore legs on the descent. Call it team building, Swiss style.

Meanwhile, Christian was in Davos catching up with clients, MBA friends and marketing leaders shaping what’s next in pharma, life science and tech.

So yes, this week we hit the peaks: in business and altitude.

Would we do it again? Absolutely.
Would we stretch first next time? Also yes.

13/06/2025

It’s Friday the 13th. What could possibly go wrong? CX debates, VoC experiments, and plenty of wild ideas running around.

It’s Day 3 of 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞, and we’re not afraid of scary questions - just boring strategies.

Today’s the day to face it all.

Mask off. No jump scares. Just good solutions.

13/06/2025

On day 2 we went into product launches that start with the patient, campaigns that influence people's behavior in the best possible way, congress strategies that cut through the noise, and leadership that motivates people want to show up.

𝐖𝐞 𝐡𝐞𝐚𝐫𝐝 𝐟𝐫𝐨𝐦:

💊 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐅𝐢𝐥𝐥𝐢𝐧𝐠𝐞𝐫 on what’s missing from most product launches (𝘩𝘪𝘯𝘵: 𝘵𝘩𝘦 𝘱𝘢𝘵𝘪𝘦𝘯𝘵)

🎯 𝐀𝐦é𝐥𝐢𝐞 𝐋𝐚𝐲𝐚𝐳 on how congress strategy needs a serious reset

📈 𝐒𝐭𝐞𝐥𝐢𝐨𝐬 𝐂𝐡𝐚𝐫𝐢𝐭𝐚𝐤𝐢𝐬 on scaling feedback from one NPS survey to 38 countries

💬 𝐑𝐢𝐜𝐡𝐚𝐫𝐝 𝐒𝐜𝐡𝐰𝐚𝐫𝐭𝐳 on why experience is the medicine, not just a marketing word

📣 𝐇𝐚𝐦𝐳𝐚 𝐀𝐲𝐮𝐛 on how branding, CX and customer input should be one continuous loop, not three departments

🙂 𝐀𝐮𝐫𝐞𝐥𝐢𝐞 𝐋𝐢𝐭𝐲𝐧𝐬𝐤𝐢é𝐥𝐢𝐞 on building teams that don’t just function, they thrive

🧬 𝐏𝐞𝐭𝐚𝐫 𝐂𝐚𝐥𝐢𝐜 & 𝐃𝐚𝐫𝐢𝐨 𝐂𝐚𝐫 from Deep Project on facial cues, emotional signals, and how behaviour always leaks

🛠 And not to forget to mention: workshops from the Capptoo & Screver team - sharp, useful and no filler.

That was Day 2.
Day 3 is already in motion.

Let’s wrap it right.

12/06/2025

Hard to sum up a day like this in just one post, but here it goes.

Here’s what we’d like to leave here for you:

🧠 AI is only as useful as the people behind it. Roman Kovbasyuk reminded us that creativity doesn’t scale on autopilot.

🌍 CAMAG’s story, shared by Michal Myszkowski, showed how a Swiss SME can grow global and stay customer-led.

⚽ MS Sports gave us 20,000 reasons to believe in real-time feedback - kids don’t sugar-coat anything, and Simo Mulle made that count.

📊 Screver went full transparency mode - Christian Fillinger, Ph.D. showed what it looks like when feedback is fast, frictionless, and actually acted on.

🧬 Marta Pupic-Bakrac proved that hyper-targeted campaigns can do more than raise awareness - they can get people to take action.

🥟 Hamza Ayub (and Madame Sum) wrapped dumplings in brand clarity, turning tasting into strategy.

🧭 Petar Calic & Dario Car cracked open the disconnect between what people say and what they really feel and why behaviour-led HR should be on everyone’s radar.

And after all that?

🍾 We raised a glass (or two) with LES BULLES and kept the conversations going long after the agenda wrapped.

Thanks to the speakers, clients, partners and friends who made it what it was.

See you again today!
📍𝐖𝐞𝐬𝐭𝐡𝐢𝐯𝐞, 𝐇𝐚𝐫𝐝𝐭𝐮𝐫𝐦𝐬𝐭𝐫𝐚𝐬𝐬𝐞 161, 𝐙ü𝐫𝐢𝐜𝐡.

Let’s keep it going.

11/06/2025

It’s go time. Let’s talk loyalty, feedback, behaviour and how to build better CX without boring anyone.

Over the next three days, you’ll hear from our team, our clients and experts designing smarter journeys from the inside out. With data, psychology, feedback - and the occasional bold idea.

🎤 𝐎𝐧 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐚𝐠𝐞𝐧𝐝𝐚:
→ Why we built Screver & Capptoo and what it means for your CX future
Christian Fillinger, Ph.D. kicks it off.

→ CAMAG’s global scale-up powered by AI & real-time feedback
Michal Myszkowski brings the story.

→ Design x AI
Roman Kovbasyuk says what everyone’s been thinking.

→ 20,000 kids can’t be wrong
Simo Mulle shares how MS Sports does feedback, fast.

→ Behavioural nudges & employee engagement
The DeeP Project duo, Petar Calic & Dario Car, go deep.

→ Luxury CX & dumplings
Hamza Ayub from Convenience House closes the day with flavour.

🍾 After that? Champagne, stories, and… you’ll see.

Game on, Zurich.

10/06/2025

Final infos before takeoff. In less than 24 hours, we’re kicking off 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞 - here’s what you need to know.

📍 𝐓𝐰𝐨 𝐯𝐞𝐧𝐮𝐞𝐬 - 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐨.
𝐉𝐮𝐧𝐞 11 & 13 → 𝘚𝘰𝘩𝘰 𝘏𝘰𝘶𝘴𝘦 𝘡ü𝘳𝘪𝘤𝘩
𝐉𝐮𝐧𝐞 12 → 𝘞𝘦𝘴𝘵𝘩𝘪𝘷𝘦 𝘡ü𝘳𝘪𝘤𝘩

🗓️ 𝐓𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐫𝐨𝐠𝐫𝐚𝐦’𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐚𝐫𝐨𝐮𝐬𝐞𝐥.
Sessions, speakers, timing, flow... it's all there, at a look.

👥 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠
From pharma, biotech, CX, design, marketing, and tourism. Plenty of time (and space) to talk, connect, and discuss ideas.

☕ 𝐀 𝐟𝐞𝐰 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬:
✅ There’s coffee. There’s food. We got u covered.
❌ This is an offline event — no livestream. Good old-fashioned face-to-face.

🎶 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝐧𝐢𝐠𝐡𝐭 = 𝐥𝐢𝐯𝐞 𝐦𝐮𝐬𝐢𝐜.
Carly Simone & her band are playing. No dress code. No agenda. Just a good way to wrap the day.

🔗 𝘚𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳𝘦𝘥? 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘺𝘰𝘶𝘳 𝘭𝘢𝘴𝘵 𝘤𝘢𝘭𝘭: event2025.screver.com

Till tomorrow!

09/06/2025

Take your seat in the front row at 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞. In two days, we’re kicking off with CX, AI, leadership, loyalty and feedback.

The lineup? Here’s who’s taking the mic:

🌍 Stelios Charitakis – scaled a single survey into global VoC infrastructure
💊 Richard Schwartz – treats experience like the medicine it is
🧘‍♀️ Aurelie Litynski – brings positive culture out of theory and into the office
🥪 Hamza Ayub – connects food to VoC like it’s obvious (it is now)
🚀 Amélie Layaz – learn all about fixing your congress strategy
🏔️ Bernd F. Reitsamer – brings data and feel-good index to tourism
🎲 Christian Aumüller – proof that feedback works in a casino too
⚽ Mario Sager – runs youth camps like a CX lab (for 20,000+ kids)
🧠 Dario Car & Petar Calic – decoding human behaviour at scale
🎤 Carly Brewster – live on stage, Friday 13th with Keytar Funk
🎢 Pascal Weller – if CX had a rollercoaster setting, he’d be running it
⚡ Markus Kappen – pure energy, no off switch

📅 𝐉𝐮𝐧𝐞 11–13
🔗 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: event2025.screver.com

You in?
See you this week in Zurich.

07/06/2025

Did someone mention afterparty? Carly Simone & 𝐡𝐞𝐫 𝐛𝐚𝐧𝐝 are joining us in Zurich for the evening, bringing the kind of live set that doesn’t need much introduction.

A bit of electro-funk, a bit of soul, the kind of music that makes you wanna get up from your seat. And if you feel like dancing - go for it. If not, grab a drink and enjoy the music.

📍 𝐙𝐮𝐫𝐢𝐜𝐡
📅 𝐉𝐮𝐧𝐞 11–13

🔗 bit.ly/443oBep

We’re excited to have Carly and the band with at 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞.

No dress code. Just bring good mood.

11–13 June, Zurich – as the talks wrap up and the lights dim, the Hype Bubble party takes over. This year, we’re bringing in live music from Carly Simone and her band – just what the night needs.

06/06/2025

Think HR isn’t your CX problem? Think again.

Dr. Dario Car and Petar Calic, founders of the DeeP Project, help employers and brands understand people, both employees and customers, not just through metrics, but through their 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳.

From culture to loyalty, Gen Z expectations to manager blind spots, they’ll show how the internal experience shapes the external one.

📍𝐙𝐮𝐫𝐢𝐜𝐡
📅 𝐉𝐮𝐧𝐞 11–13
🔗 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐡𝐞𝐫𝐞: bit.ly/455J6Z4

Join us at 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞 to hear how behavioural science, agile HR and psychology are reshaping how businesses engage - inside and out.

It’s time to get to know the speakers bringing practical thinking and fresh energy to the stage: Dr. Dario Car and Petar Calic, the core team behind the DeeP Project.

05/06/2025

What if experience mattered as much as the drug? Richard Schwartz has been making that case for years - and next week, he’s bringing it to Zurich.

At 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞, as the creator of 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘴 𝘢 𝘔𝘦𝘥𝘪𝘤𝘪𝘯𝘦™, Richard will share why the 𝘩𝘰𝘸 behind every interaction can be just as pivotal as the 𝘸𝘩𝘢𝘵.

📅 June 11–13, Zurich
🔗 Register here: event2025.screver.com

If you work in pharma, CX, or healthcare - this one’s for you.

04/06/2025

Customer feedback, served fresh. At 𝐓𝐡𝐞 𝐀𝐈 & 𝐂𝐗 𝐇𝐲𝐩𝐞 𝐁𝐮𝐛𝐛𝐥𝐞, we’re taking 𝐕𝐨𝐢𝐜𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 off the slide deck and putting it all on the table.

Hamza Ayub, CMO at Convenience House and Subway Switzerland, won’t be doing a typical keynote.

Instead, he’s inviting you to 𝐭𝐚𝐬𝐭𝐞 𝐌𝐚𝐝𝐚𝐦𝐞 𝐒𝐮𝐦’𝐬 𝐝𝐮𝐦𝐩𝐥𝐢𝐧𝐠𝐬, 𝐯𝐨𝐭𝐞 𝐚𝐧𝐝 𝐰𝐚𝐭𝐜𝐡, live and on the spot, how they “cook” feedback into results.

Madame Sum is 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 Swiss food culture one dumpling at a time, turning dumplings into an experience. From wagyu, pork belly and fondue to bold plant-based specials, these hot & steamy bites even have their own 𝘋𝘶𝘮𝘱𝘭𝘪𝘯𝘨 𝘈𝘥𝘥𝘪𝘤𝘵 𝘊𝘭𝘶𝘣 - because once you’ve tried them, one round is never enough.

And at our event, you’ll see how guest input goes straight from the table to the business strategy.

📍 𝐒𝐨𝐡𝐨 𝐙ü𝐫𝐢𝐜𝐡 & 𝐖𝐞𝐬𝐭𝐡𝐢𝐯𝐞
📅 11–13 𝐉𝐮𝐧𝐞
🔗 bit.ly/3ZgcKaf

Curious how fast, direct feedback can shape decisions?
𝐒𝐭𝐞𝐩 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐤𝐢𝐭𝐜𝐡𝐞𝐧. 𝐓𝐡𝐢𝐬 𝐨𝐧𝐞 𝐫𝐮𝐧𝐬 𝐨𝐧 𝐕𝐨𝐂.

Ready for a feedback session you can actually taste? 11–13 June in Zurich, it’s all happening offline – no livestreams, just you, real food, and real opinions that count.