11/07/2026
Announcing the Reappointment of Mr. Mohammed Ali Ahmed as Managing Director & CEO, EFU Life! (subject to regulatory approvals).
We are delighted to announce that the Board of Directors of EFU Life Assurance Ltd. in its meeting on 10 July 2026 has reappointed Mr. Mohammed Ali Ahmed as Managing Director & Chief Executive Officer for a new term of three years.
Under his visionary leadership, EFU Life has continued to strengthen its position as one of Pakistan's leading life insurance companies, delivering sustained business growth, driving digital transformation, expanding financial inclusion, and creating enduring value for customers, shareholders, employees, and the communities it serves.
Through the successful development of multiple growth engines, a culture of innovation, and a continued focus on creating meaningful impact, over the last three years, EFU Life has evolved into a multi-dimensional institution. Today, the Company delivers comprehensive solutions across Life, Health, Savings, Wellness, and Retirement, while strengthening public trust and reinforcing its role in advancing Pakistan's journey towards greater financial resilience and financial inclusion.
His reappointment reflects the Board's continued confidence in his strategic vision, exceptional leadership, and the remarkable progress the Company has achieved under his stewardship.
We extend our heartfelt congratulations to Mr. Mohammed Ali Ahmed and wish him continued success as he leads EFU Life into its next phase of innovation, growth, and excellence.