11/04/2026
40 Years of Excellence. A Legacy of Innovation. A Celebration of the Future.
What an incredible evening celebrating 40 years of Brian Jessel BMW! A milestone made possible by the vision, dedication, and leadership of Brian Jessel, who has helped shape the BMW experience and lead the market across Canada’s West Coast.
We were honoured to welcome representatives from BMW Canada, who recognized and celebrated Brian Jessel’s remarkable 40-year journey and contribution to the automotive industry.
The evening was filled with exciting milestones, including:
✨ The unveiling of the latest edition of Jessel Magazine.
🚘 The launch of four exciting new models: the all-new BMW Neue Klasse i3, iX4, iX3, and the new 7 Series and X5.
👗 An exclusive fashion show presented in collaboration with Holt Renfrew.
🏢 A first look at the future of Brian Jessel BMW through our Retail.Next concept, featuring our upcoming dealership design and renovations.
🏁 The announcement of our exclusive BMW ALPINA sales partnership as the only sales center in BC, bringing an exciting new chapter to our dealership.
More than a celebration of 40 years, this evening represented our commitment to innovation, excellence, and the future of luxury automotive experiences.
A heartfelt thank you to BMW Canada, our valued partners, distinguished guests, clients, and incredible team who made this milestone unforgettable.
40 years behind us. An exciting future ahead.