Volkswagen of Richmond

Volkswagen of Richmond The first ever car dealership in Richmond, opened in 1967. D50110 He had four employees, and was the first car dealership in Richmond! What’s next?

Since our humble beginnings in December of 1967, Volkswagen of Richmond has been a family-owned business that consistently puts customer experience as our #1 priority. Thanks to our award-winning Team and dedication to excellence we’ve been a member of the Wolfsburg Crest Club for a number of years. This is a prestigious award bestowed by Volkswagen Canada and awarded to Volkswagen dealers that sh

ow outstanding excellence in the areas of overall customer satisfaction, customer loyalty & retention, and sales volume. Our story started back in 1967 when Gary Cowell, our founder, first opened his converted eight service bay dealership on December 1. By 1972, Volkswagen of Richmond had outgrown the original space and so we purchased the property next door to build a brand new location that housed not only Volkswagen but also the Audi brand that we had recently acquired. Later in 1985, we helped co-found the Richmond Auto Mall and relocated the store to our current location (it has had an upgrade or two since then). Plans are underway to build a brand new Volkswagen of Richmond in the Richmond Auto Mall to further support our customers, and make room for the exciting new electric vehicle lineup coming soon. Volkswagen of Richmond is a proud member of Go Auto, the largest automotive dealer network in Western Canada with more than 50 dealerships.

06/15/2026

Never roast the guy who holds the keys. 🔑
It’s rivalry season — and not just on the pitch.

Richmond’s gearing up for the World Cup while Otto and Mike run their own match in the service department: sales vs. service, 20 minutes deep, zero keys found. Somebody’s getting subbed off.

Every office has its own Junesanity bracket. Who’s your team’s MVP… and who’d you bench? 👇

📍 Volkswagen of Richmond

OttoAutoSeries Junesanity VolkswagenofRichmond RichmondBC WorldCup2026

🇨🇦⚽ Volkswagen Canada x Canada Soccer — and you’re invited.Tune into the exclusive Volkswagen Livestream from Canada Soc...
06/11/2026

🇨🇦⚽ Volkswagen Canada x Canada Soccer — and you’re invited.

Tune into the exclusive Volkswagen Livestream from Canada Soccer House on June 12 @ 2PM EST (that’s 11AM for us on the West Coast 👋) featuring Halifax Wanderers goalkeeper Marco Carducci and Fan First Network founder Ryan May.

Watch live on YouTube and you could win a VW prize pack. As your Richmond Volkswagen dealership, we’re proud to cheer on Canadian soccer alongside VW Canada — a proud partner of Canada Soccer.

Set your reminder. See you in the stream. 🚗

06/11/2026

Kevin's giving away the small stuff most walkarounds skip on the 2026 Tiguan Comfortline — headlights made of Lexan so they shrug off rock chips, a light bar across the front so you're never missed at night, and keyless entry that unlocks before you even touch the door.

And this is just the warm-up. The full 2026 Tiguan walkaround drops on our YouTube later this week — every trim detail, inside and out.

Want to feel it in person before then? It's on the lot at Volkswagen of Richmond, and June Sanity pricing is on all month.

richmondvw.ca

Offers O.A.C., exclude GST, end June 30, 2026. See dealer for details.

06/07/2026

We sent Dmytro to do summer street surveys. He lasted one question.

By question two he’d hijacked the whole conversation to talk June Sanity deals — apologies to everyone at Richmond Centre who just wanted to rate their summer in peace. 📋

In fairness, the man has material: right now it’s $3,000 off on top of $10,000 off a brand new ID at Volkswagen of Richmond. And depending on eligibility you may also qualify for a federal EV rebate — ask us, because the rules change fast and we’ll tell you straight what you actually qualify for.

Too many electric Volkswagens, not enough chill. That’s June Sanity.

🔗 richmondvw.ca — or come let Richmond’s worst survey technician sell you a car.

Offers O.A.C., exclude GST, end June 30, 2026. Federal rebate subject to eligibility. See dealer for details.

06/05/2026

“20 minutes.” — said 20 minutes ago. And 20 minutes before that.

Every team has one. The guy who swears it’ll be ready in 20 minutes… every 20 minutes. Meanwhile Mike’s got a real customer out front waiting on their ID.Buzz, and he is NOT about to let them sit there wondering.

Here’s the part under the comedy that actually matters: somebody’s always chasing for you. While the back-of-house runs on “almost done,” sales is the one walking back and forth making sure the person actually waiting doesn’t get forgotten. That push-and-pull between sales and service is annoying in the moment — but it’s the reason your car doesn’t slip through the cracks.

So who’s right: the one demanding a real timeline, or the one who genuinely needs another 20? Be honest — you’ve been both.

Drop your verdict below.

06/02/2026

“I’m at 20 cars this month.” — the most dangerous sentence in any dealership.

There’s always one. The salesguy who moves a few Atlases and an ID.Buzz and suddenly forgets anyone else exists. Meanwhile over in service, Otto’s doing donut runs and nobody even asks how his week went.

That’s the culture nobody says out loud: in sales, your whole worth is the number on the board. Great month, you’re a legend. Bad month, you’re invisible. The service department? Steady, quiet, keeping the lights on while sales takes the victory lap — at least until next month resets the count to zero.

So here’s the real question: when the exuberance wears off, who’s actually winning — the guy chasing the number, or the guy who never had to?

Sales or service — where do you really want to be? Tell us below.

— Otto Auto Series, S3 E1 Pt. 2

05/29/2026

“The sales department pretty much runs things.” — every salesperson who’s never picked up a wrench.

Season 3 is here. Mike’s back in sales, Otto landed in service, and the gloves are off. The twist? These two used to be the customers. Now one’s selling the cars and the other’s keeping them on the road — and somebody finally said it out loud: if service doesn’t fix it, sales doesn’t sell it.

Every dealership has this exact debate. Sales gets the spotlight, the service department quietly keeps customers coming back, and the whole car industry runs on both — try telling that to the guy who just changed departments.

So settle it for us: does sales run the dealership, or does service keep it alive? Drop your take 👇

Address

13611 Smallwood Place
Richmond, BC
V6V1W8

Opening Hours

Monday 9am - 8pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 9am - 7pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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