07/22/2021
STOCK PHOTO’S VS REAL PHOTO’S
Who Buys a Car Without Good Quality Photo’s, New or Used?
From the studies that have been done, listings with stock images received 1.6 views per day. Listings with low-quality lot photos received 4.5 views per day. High-quality photos taken at the dealership gave pages an average of 12.25 views per day.
As you can see, customers really don’t like stock images. In fact, a study by Kelley Blue Book found that 90 percent of car shoppers prefer to view real photos from the lot versus stock photos.
It was found that switching from a stock photo to a low-quality real photo led to a 181 percent increase in engagement. Switching from a low- to high-quality photo gave a 172 percent traffic increase. Most impressively, switching from a stock photo to a high-quality lot photo yielded a 665 percent increase in VDP traffic.
With inventory being low for many dealerships, this is a great opportunity to get rid of those stock photos with great high quality photos! And as inventory grows again keeping it up to date will be much easier.
THIS IS WHERE I CAN HELP!
High Resolution Automotive Photography!
15+ years servicing the Ottawa and surrounding areas with professional and reliable service. Two visits per week with photos edited and uploaded within 24hrs.
Prices starting as low as:
$10 per vehicle for new
$17 per vehicle for used.