Subaru of Charlottetown

06/10/2026

A huge congratulations to our very own Isaac Hughes on officially receiving his MVI license! 🚗💨

Isaac has been working incredibly hard, and we couldn’t be prouder to have his expertise in our shop keeping our community safe on the roads. Congrats, Isaac! Way to go! 🙌🎉

06/10/2026

Driven by you. Inspired by impact. 📈⚡

Our Vision: Everything we do is driven by you.
Our Purpose: Inspiring people to drive positive impact.

At the core of Steele Auto Group is a commitment to our people, our customers, and our communities. We believe that every vehicle, every journey, and every interaction is a chance to move forward together.

Discover what drives us.

06/08/2026

BASE MODEL?! Yes, really. 🤯🤯

Forget everything you know about standard entry-level trims. This is the 2026 Subaru Forester Convenience, and even right out of the gate, it doesn’t do "basic." Subaru packed so much premium gear into this ride that you’ll be double-checking the window sticker:

🏔️ Legendary Symmetrical Full-Time AWD (Standard, obviously)
🛋️ Toasty heated front seats (A winter must-have on the Island)
🌡️ Dual-Zone Automatic Climate Control (No more temperature arguments)
🛡️ Latest Gen EyeSight® Driver Assist Safety Tech
💡 Steering Responsive LED Headlights (They literally turn with your wheel!)

All of that before you even look at an upgrade. It’s pure capability, unmatched value, and it’s ready for the road.

Come see why the "base" Forester is anything but ordinary at Subaru of Charlottetown! 🚙💨

06/04/2026

Subaru Pre-Owned Spotlight: 2024 Subaru Crosstrek Limited

Step up to top-tier luxury and capability! This Crystal White Pearl 2024 Subaru Crosstrek Limited brings maximum comfort, advanced safety tech, and Subaru's legendary Symmetrical Full-Time AWD to every drive.

Price: $29,595
Kilometres: 96,156 km
Engine: 2.5L 4-Cylinder SUBARU BOXER®
Drivetrain: Symmetrical Full-Time AWD (Lineartronic® CVT)
Seating: 5-Passenger (Premium Black interior)
Exterior Colour: Crystal White Pearl

Key Features: Limited-exclusive leather-trimmed seating, premium Harman Kardon® audio system, large touchscreen with navigation, wireless Apple CarPlay & Android Auto, and EyeSight® Driver Assist technology.

Disclaimer: Price does not include administration fee ($699.00) and taxes. Licensing and Provincial registration fees will be applied where applicable.

📍 Visit us at Subaru of Charlottetown today!

06/03/2026

Think you need to upgrade to get premium features? Think again. 🌲✨

Meet the 2026 Subaru Crosstrek Convenience. The entry-level trim that feels anything but basic. It comes loaded right out of the gate with everything you need for Island adventures:

🏔️ Legendary Symmetrical Full-Time AWD
🎛️ Standard X-MODE® with Hill Descent Control
📱 Dual 7-inch touchscreens with Apple CarPlay & Android Auto
⚙️ 17-inch black aluminum alloy wheels
🌡️ Heated front seats & Dual-Zone Automatic Climate Control

Exceptional value meets unmatched capability. Come see it for yourself at Subaru of Charlottetown! 🚙💨

06/02/2026

Subaru Pre-Owned Spotlight: 2024 Subaru Crosstrek Onyx ✨

Looking for a bold, adventure-ready compact SUV? Stand out on the road with this beautiful Pure Red 2024 Subaru Crosstrek Onyx, equipped with Subaru's legendary Symmetrical Full-Time AWD and standard EyeSight® Driver Assist!

Price: $31,995
Kilometres: 40,962 km
Engine: 2.5L 4-Cylinder SUBARU BOXER®
Drivetrain: Symmetrical Full-Time AWD (Lineartronic® CVT)
Seating: 5-Passenger (Grey interior)
Exterior Colour: Pure Red

Key Features: Onyx-exclusive exterior accents, large infotainment touchscreen, Apple CarPlay & Android Auto, heated front seats, and a heated steering wheel.

Disclaimer: Price does not include administration fee ($699.00) and taxes. Licensing and Provincial registration fees will be applied where applicable.

📍 Visit us at Subaru of Charlottetown today!

05/29/2026

05/26/2026

Subaru Certified PreLoved Spotlight: Check out this 2024 Subaru Crosstrek Onyx in Ice Silver Metallic!

As a Certified Pre-Owned model, it’s undergone a rigorous inspection so you can hit the road with total peace of mind. With Subaru’s legendary full-time AWD and the upgraded 2.5L engine, this subcompact SUV doesn't just look the part—it performs.

📍 Stock #: TL3487
⏱️ Kilometres: 45,431 km
💰 Price: $31,895 (+ admin/taxes)

Schedule your test drive today at subaruofcharlottetown.com

05/15/2026

📍 Holiday Notice: Subaru of Charlottetown will be closed for the Victoria Day long weekend on Saturday (May 16) and Monday (May 18). We wish everyone a safe and adventurous weekend! We’ll see you during regular business hours on Tuesday.

05/14/2026

Steele Auto Group has been recognized for its industry-leading performance, its global business practices, and its sustained growth by receiving the prestigious 2026 Canada’s Best Managed Companies award.
 
Receiving Canada’s Best Managed Companies designation for a 14th consecutive year is a tremendous honour for our organization. Our continued Platinum Club status highlights the unwavering commitment of our team members who help drive our success every day.
 
Our consistent recognition as one of Canada’s Best Managed Companies reflects our dedication to our people, our customers, innovation, and our communities. These core values are the foundation of our culture and guide everything we do. Our employees are the driving force behind our success, bringing expertise and passion to every dealership. By fostering innovation, we continuously enhance the automotive experience, ensuring we deliver exceptional service while making a meaningful impact on our customers and the communities we serve.
 
Everything we do is driven by you.