14/12/2023
The Toyota Prius has been declared the Car of the Year for 2023-24 in Japan. This is the third time the Prius has won this prestigious award. The decision was made by a judging panel in Japan. The Prius was initially considered for retirement, but a redesign and improvements in design and performance turned it into a winner.
The car stood out with its innovative approach, featuring three powertrains in one chassis—gasoline, diesel mild hybrid, and fully electric. The BMW X1 and Honda ZR-V secured the second and third spots, respectively.
The Japan Car of the Year awards involved representatives from 39 influential publications who selected the winners after a meticulous voting process.