01/11/2026
📖 4BLOK | HOLDEN ARCHIVES
1974 HJ Holden Premier – With a Touch of Class!
“10 great reasons for choosing new Holden Premier.”
Back in 1974, Holden was proudly promoting the luxury and comfort of its new HJ Premier, highlighting features that were considered quite impressive at the time.
From its woodgrain dashboard and full-foam reclining bucket seats with vinyl upholstery to power-assisted front disc brakes, improved suspension and even an exterior mirror adjustable from inside the car, the Premier was all about travelling in comfort and style.
And how good are those original interiors? The vinyl seats, generous armrests and classic 1970s colour combinations certainly had plenty of character!
Looking back through these original Holden brochures is a reminder of just how much automotive technology and luxury have changed over the years.
🔥 Who remembers the HJ Premier? Did your family own one, or have you still got one tucked away in the shed?