05/09/2026
The Ford Ranger just had its worst month since the current generation launched in 2022, and it's not because buyers have lost interest.
August deliveries fell to 2,440 units, down over 50 per cent on the same month last year and enough to drop Australia's usual best seller to fifth place. Toyota HiLux nearly doubled it, delivering 4,833.
The cause: a recall covering close to 14,000 Ranger double cabs built between late November 2025 and July this year, after side curtain airbags were found to potentially interact incorrectly with B pillar trim on deployment. Dealers were told to hold affected stock, meaning vehicles sitting on lots couldn't be handed over to customers all month.
Ford has been upfront that this is a delivery timing issue, not a demand issue, and expects a strong recovery once repairs begin from mid September.
A couple of takeaways for the market:
→ One recall can reshape a monthly sales table even for the strongest seller in the country
→ Dealers carrying Ranger stock have had a tough August through no fault of their own
→ Watch September and October closely, this looks like a bounce back story rather than a genuine shift in ute buyer preference
https://www.carexpert.com.au/car-news/ford-ranger-sales-hit-four-year-low-amid-airbag-recall