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Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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12/10/2026

🎙️ A new PhotoBizX episode with Tara Shuler from Convo Control is live.

Tara had me squirming a few times in this one—and you might, too. Get comfortable being uncomfortable when you listen! 😬

She’s a sales trainer and former VP of Sales whose approach centres on asking questions rather than explaining your packages and hoping clients see the value.

One example we get into, when someone says, “We need to think about it”: are we accepting that because they need time—or because asking another question makes us uncomfortable?

We also worked through a familiar scenario: Mum wants $5,000 in wall art, Dad wasn't across all the prices, and now he wants to leave. Tara’s take? The problem started well before they walked into the sales appointment, but there are tactics to get past that if you still find yourself in this situation.

Some of her suggested questions were more direct than I could imagine myself asking. I pushed back on a few, which made this conversation interesting for me.

You don’t have to agree with everything Tara says to start questioning how you handle your next enquiry or hesitant client.

🎧 Here's the link:

https://photobizx.com/tara-shuler-when-mum-wants-5k-in-photography-wall-art-and-dad-wants-to-leave

I'd love to know what stood out—or what made you squirm, too.

06/10/2026

🎙️ A new PhotoBizX episode with P**i Diamond is live.

After 12 years building her pet and family photography business in the San Francisco Bay Area, P**i wants to sell it and get her weekends back.

She has three photographers, two assistants and a business listed with US$139,000 in annual gross revenue. But finding someone to take it over hasn’t been straightforward.

Losing her studio lease helped bring the asking price down from US$75,000 to US$50,000. One prospective buyer wanted clients who returned every year—while P**i’s premium portraits are more of a once-in-a-lifetime purchase.

Even if selling is years away, this conversation might have you wondering what someone would actually be buying if you decided to step away.

🎧 Here's the link:

https://photobizx.com/pipi-diamond-can-you-sell-your-photography-business

Love to hear your thoughts on this one.

28/09/2026

🎙️ A new PhotoBizX episode with Andrew “Ferdi” Ferdinands is live.
Ferdi has photographed more than 3,000 events over 17 years and built a business with a pool of 30+ photographers.

By events, I mean baptisms, birthdays, small family gatherings, corporate events, and weddings. From 45min sessions to all-nighters.

He told me 80% of his work comes from referrals and word of mouth.

And he says he never asks for referrals.

Ferdi believes what happens while you’re photographing an event matters as much as the photos you deliver. That is what drives referrals and bookings more than anything else.

It’s why he looks for people skills first when bringing photographers onto his team.

We also talk about his session pricing and how he approaches every event as much a marketing opportunity as a profitable session.

🎧 Have a listen, and I’d love to know your thoughts:

https://photobizx.com/andrew-ferdinands-how-to-get-80-of-your-photography-work-through-referrals

21/09/2026

🎙️A new PhotoBizX episode with Ina Jalil is live.

Ina has photographed more than 1,000 dogs and built a pet photography business generating around $305,000 a year—but what stood out most in our conversation was the difference between her two book projects.

The first attracted 48 sessions and generated just over $20,000.

It also lost money.

The second produced only 26 sessions, but 25 of those clients purchased, and the project generated more than $72,000!

The difference wasn’t more leads or better photography.

Ina changed the positioning, screened applicants more carefully and made sure clients understood the pricing before they booked.

We also get into the mandatory consultations that helped increase her average sale from roughly $600 to $2,800, plus the $400 Meta campaign that generated $38,000 in sales.

And then there’s how she’s using AI—not just to write posts, but to review her actual sales calls, identify missed questions, and build an objection bank from real client conversations.

🎧 Have a listen, and I’d love to know what stood out for you:

https://photobizx.com/ina-jalil-the-pre-shoot-consultation-that-lifted-her-average-sale-from-600-to-2800

14/09/2026

🎙️ New PhotoBizX episode is live with Megan Jones of Megan Michael Photography.

The headline numbers are pretty wild — she’s grown the business from $610,000 in 2023 to tracking toward $3.5 million in 2026, with 13 employees and up to 14 sessions a day.

The part I found most interesting was her Santa photography.

These are 25-minute sessions, but they’re not positioned as cheap minis.

Megan photographs around 175 Santa clients a year, averages roughly $2,000 per session, and has a personalised Christmas storybook package at $4,200!

Insane numbers!

$350k from Santa Mini Sessions. 😳

We also get into how she replaced herself as the photographer, why she believes scripted sales sessions are stupid, and how she thinks about selling based on what each client actually values rather than pushing everyone through the same process.

There’s plenty in this one that might make you rethink pricing, limited-edition sessions and whether you actually need to be the one behind the camera for every client.

🎧 Have a listen here:

https://photobizx.com/megan-jones-how-25-minute-santa-sessions-became-a-300k-photography-business/

07/09/2026

🎙️ NEW PHOTO BIZ X INTERVIEW with Benjamin McCoy.

Ben started Good Life Portraits from the back of his car in 2016.

Today, he has seven full-time staff, they’re shooting around 80 portrait sessions a month, and the business is tracking towards $2 million in revenue.

Ben says, for years, he was the bottleneck. Shooting, retouching, managing people and working seven days a week.

Today, he has systems and a team that allow the business to operate without everything depending on him.

The marketing numbers were interesting too…
Around $17 per lead.
About $105 to acquire a client.
Average sale around $2,400.

Interestingly, the $5 and $6 Facebook leads actually gave him worse results because they were often lower quality.

We also get into how he’s now using AI to nurture enquiries and book calls — but still believes getting a prospect onto the phone with a real person is one of the most important parts of making the sale.

🎧 Here's the link:

https://photobizx.com/ben-mccoy-the-17-lead-105-booking-and-2.4k-portrait-photography-sale

Lots in this one for anyone wondering how to grow beyond what they can personally shoot and manage.

31/08/2026

🎙️ NEW PHOTO BIZ X INTERVIEW - MONEY IS THE TOPIC.

Lucas ran a successful photography business in Aspen, made good money, and it looked like things were going well.

But he had $25,000 in credit card debt, was behind on taxes, had no real savings and eventually realised he was spending 99.5% of everything he made.

His answer wasn’t more bookings.

He changed what he did with any money after it came in.

Using what he now calls The Big Split (similar to Profit First), Lucas cleared the $25,000 debt in five months and built more than $60,000 in savings in the first year.

We cover irregular income, financial leaks, slow seasons, and why a $5,000 or $10,000 payment isn’t really all yours to spend.

This is a good one if you’re busy, earning decent money, but wondering where it all keeps going.

🎧 Listen here:

https://photobizx.com/lucas-z-why-photographers-making-good-money-still-have-no-money

Not sure if Lucas is on FB, but I'll add him if he is.

24/08/2026

🎤 NEW PHOTO BIZ X INTERVIEW

Gabi Kline Leon is one of those photographers who makes you rethink what a photography business can look like.

Her booking fee is $1,500.

Her average client spend is around $6,000.

The cool part...

Gabi doesn’t really see herself as a photographer. She talks about being a commissioned photo artist, visiting clients in their homes, helping them design artwork for their walls and treating the whole thing more like interior design than simply selling photos.

In this interview, she shares some practical marketing examples...

One magazine (yes, they still exist) partnership generated more than $100,000.

Three mini-session days a month inside a groomer’s business brought in more than $10,000 a month.

And she has some strong thoughts on why pet photographers may be better off paying more attention to Google Business Profile, reviews and fresh content than obsessing over traditional SEO.

There’s a lot in this one about pricing, positioning, sales and attracting better-fit clients without becoming pushy.

🎧 You can hear the interview here:

https://photobizx.com/gabi-kline-leon-how-how-to-build-a-photography-business-averaging-6k-per-client

I’d love to know what stood out for you.

17/08/2026

🎙️ NEW PHOTO BIZ X INTERVIEW

Myriam Ménard has built a 17-year wedding photography business without chasing every new marketing tactic.

She’s based in Montreal, photographs weddings across Canada and Europe, and is currently charging around $14,000–$22,000 CAD for Montreal weddings and €12,000+ for European destination weddings.

What I found really interesting is how much of her business now comes back to what she calls offline marketing.

Getting into the right rooms.

Meeting planners, florists and other photographers.

Building real relationships.

And letting other people talk about her rather than constantly talking about herself.

She also has some strong thoughts on curation — not just showing your best photos, but showing the work that actually attracts the clients and jobs you want more of.

There’s a lot in this one around premium pricing, relationships, curation and building a business that actually suits you.

🎧 Listen here:

https://photobizx.com/myriam-menard-the-20k-wedding-photographer-who-doesnt-chase-marketing-trends

I'd love to hear what stood out for you.

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Erina Heights, NSW

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