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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

ZELLIS

ZELLIS is a collective of online retail business owners who have built their own successful retail businesses and are still running them today.

We show you how to succeed and if you want, we will even do it for you. eCommerce ecosystem advisory and solution provider. Automotive ecommerce solutions & consulting
Maropost Platinum Partner, Shopify Partner
- High converting webstore design
- eCommerce webstore tweaks (Shopify, Neto, Bigcommerce)
- Automotive fitment solutions
- Flexible outsourced workforce solutions
- Multichannel integrations and automations
- Process improvement & efficiency planning
- eCommerce data and image optimisation
- Marketplace channel management

19/10/2026

When marketing a product, it's easy to focus on its features. But customers can be influenced by much more than specifications and price.

For SMEs, it helps to look at your product from different angles:

• Does it solve a problem? Show customers how it makes something easier, faster, or more convenient.

• What makes the experience appealing? Think about the texture of a product, the taste of a meal, or the feel of using something well-made.

• How might it make someone feel? Consider the confidence, comfort, or peace of mind your product can offer.

• Does it bring people together? Highlight shared experiences, community, or a sense of belonging.

• Can customers make it their own? Show how your product fits their personal style, interests, or preferences.

• What does your brand stand for? Communicate the values, craftsmanship, or purpose behind what you sell.

The same product can offer different kinds of value to different customers. Understanding what matters to your audience can help you create marketing that goes beyond listing features.

Don't just explain what you're selling, give customers a reason to care.

16/10/2026

MORE SALES CHANNELS. MORE SYSTEMS. MORE PROBLEMS?

As online retailers expand across multiple sales channels, the systems behind their operations need to keep up.

Managing product data, inventory, orders and supplier information across different platforms can get complicated, especially when those systems don't integrate out of the box. Without the right connections, teams may end up manually transferring data or maintaining the same information in multiple places.

ZELLIS Multisync is designed to bridge these gaps through tailored system integrations and automated data flows. Depending on your business requirements, this can include connecting ecommerce platforms with inventory and order management systems, marketplaces, suppliers and other business applications.

The goal is to get the systems you rely on working together, with integrations built around how your business actually operates.

📌 LEARN MORE: zellis.com.au/multisync

14/10/2026

Is sharing links on Facebook becoming a paid privilege? 🥲

Meta is expanding its test of limits on external link sharing for certain pages, with some accounts restricted to just two organic link posts per month unless they subscribe to a paid plan.

The change comes alongside the launch of Meta One for Business, Meta's subscription offering for creators and businesses. Some of its paid tiers include additional publishing features, including links in organic posts and Reels.

However, availability and benefits vary by plan, account and platform, and the Facebook link restriction is still being tested.

For businesses that use Facebook to drive traffic to their websites, blogs or product pages, this raises an important question: how much should your marketing strategy depend on a platform you don't control?

It may be time to rethink how social content works alongside your wider digital strategy, from creating content that delivers value directly in the feed to building traffic sources beyond social media.

What do you think? Should link sharing remain a basic feature, or is this a reasonable move towards paid business tools?

📌 READ MORE: https://tinyurl.com/6nb9p8ww

12/10/2026

Can AI really run an online store, or is there still more to it than automation?

We take a look at how AI is changing dropshipping, what it can handle, and where human input still matters.

Swipe through to learn more.

09/10/2026

FROM AUSTRALIA TO THE WORLD: ZIISH’S GLOBAL EXPANSION

Australian wellness brand ZIISH, known for its range of wellness products, is setting its sights on international growth as it expands beyond the Australian market. The brand is taking its next steps into global retail while working to maintain the identity and customer connection it has built at home.

Power Retail explores ZIISH’s approach to going global, from entering new markets to navigating the challenges that come with growing a retail brand internationally.

06/10/2026

For years, getting products onto as many marketplaces as possible seemed like the obvious way to reach more customers. But with Australia’s marketplace landscape becoming more diverse, adding another sales channel doesn’t always mean adding meaningful growth.

Different marketplaces bring different audiences, category strengths, commercial models and operational requirements. What works for one retailer may not make sense for another, which makes choosing the right platforms just as important as having a marketplace strategy in the first place.

The real opportunity is being more selective. Where does your target customer actually shop? Which marketplaces are strongest for your category? Can your business support the fulfilment and compliance requirements? And will the channel deliver enough value to justify the additional complexity?

As Australian retailers continue to expand their marketplace offerings, understanding how the landscape is changing can help brands make more informed decisions about where to invest their resources.

These topics will be explored in an upcoming free webinar with New Zealand Trade & Enterprise, where ZELLIS CEO Tim Davies will take a closer look at the Australian online marketplace landscape and the opportunities available to New Zealand retailers and exporters.

🗓️ When: Wednesday, 7 October 2026
🕚 Time: 11:00 AM – 12:00 PM
🔗 Webinar link in the comments!

05/10/2026

Customers don't always know what the part is called. They only know what's wrong with their car.

They might know their car is making a strange noise. They might know they need to replace a filter, sensor, belt, or battery.

But they don’t always know the exact part name, part number, or technical terminology.

And that matters when you’re selling auto parts online.

If your customer has to already know the answer before they can find the product, you’re putting too much of the work on them.

Good automotive ecommerce should help customers get from, “I need something for my car” to "This is the part I need.”

That means making it easy to search, browse by vehicle, understand product information, check compatibility, and compare the options available.

Because the customer shouldn’t need to think like a parts specialist just to buy a part online.

The easier you make that process, the easier it is for customers to buy with confidence.

📞 Book a discovery call with us at zellis.com.au

02/10/2026

A strong peak season usually comes down to how prepared the team is behind the scenes.

1. Review last year’s pain points
Look back at what caused the most delays or complaints. If the same issues are likely to happen again, fix them before volume picks up.

2. Update your FAQs and saved responses
Peak season brings repetitive questions around delivery, returns, promo terms and order changes. Having clear, updated responses helps the team move faster and keeps answers consistent.

3. Set clear escalation rules
Not every issue needs a manager. Make it clear what your team can resolve themselves, what needs approval, and where more complex cases should go.

4. Plan for higher support volume
More orders usually mean more customer enquiries too. Make sure staffing, schedules and workloads reflect that instead of relying on the same setup you use during quieter periods.

5. Test the customer journey before the rush
Go through checkout, confirmation emails, tracking, delivery updates and returns as if you were the customer. Any confusing step now can become a much bigger problem when order volume increases.

Peak season prep isn’t only about selling more.
It’s making sure the rest of the business can keep up when you do.

30/09/2026

AI USE IS GROWING, BUT MOST AUSTRALIAN WORKPLACES HAVEN’T FULLY INTEGRATED IT

AI is already part of the working day for many Australians, with 66% using at least one AI tool regularly. But only 9% of desk workers say AI is actually embedded into their day-to-day workflows. Many employees are still switching between separate tools, and 56% of AI users report using tools that haven’t been approved by their employer.

The gap suggests that simply giving teams access to AI isn’t the same as integrating it effectively. For businesses, the next step may be less about adding more tools and more about creating clearer systems around how AI fits into existing workflows, training and security.

📌 READ MORE: https://tinyurl.com/4ft93jeb

28/09/2026

If customers can predict your discounts, you’re not creating urgency anymore.

You’re teaching them when NOT to buy.

A customer sees a product for $100 today, but they’ve already seen your brand run 20% off twice this month. Instead of checking out, they wait. Not because they don’t want the product, but because they’ve learned that $80 is probably coming.

That’s where frequent discounting starts to work against you.

The sale price slowly becomes the price customers trust, while the full price starts to feel temporary.

And once that happens, brands can get caught in a cycle:

Full-price sales slow down, so another promo goes live. Sales pick up, the promo ends, things soften again, and the next discount gets scheduled.

At that point, the discount isn’t accelerating demand, it’s manufacturing it. That doesn’t mean brands should stop running promotions.

Discounts still make sense when there’s a clear reason behind them: clearing old stock, increasing basket size, rewarding loyal customers, or supporting a specific campaign.

But “sales are quiet this week” shouldn’t automatically mean “let’s take 20% off.”
Because if customers only convert when there’s a code attached, it might be worth looking beyond the promo calendar.

Maybe the offer isn’t strong enough at full price.

Maybe the brand has leaned too heavily on urgency.

Maybe customers have simply learned that waiting pays off.

Discounting should give people a reason to buy now. It shouldn’t give them a reason to wait.

Address

Suite 300/139 Cardigan Street
Carlton, VIC
3053

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.zellis.com.au/

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