20/10/2026
A new chapter for our packaging business - and a stronger proposition for the market.
Today at WETEX 2026, we officially unveiled VerraPak, reflecting how our packaging business has evolved and the direction shaping its next stage of growth.
This goes beyond a change in identity. VerraPak brings greater clarity to what the business stands for and how it creates value: combining UAE-based manufacturing, specialist expertise, customisation and close customer partnership to respond to the real needs of food, hospitality and consumer businesses.
Built on the foundations of Sineo Packaging, VerraPak moves forward under one clear promise: Packaging with confidence.
The reveal was a defining moment on an energetic first day at the AWR Group pavilion, shared with colleagues, customers and partners.
And we are only getting started. With two days of WETEX still ahead, visit us at Hall 7 | Stand 7-G15 and experience our pavilion for yourself.