SONAX USA

09/02/2026

🔥 PAINT CORRECTION CLASS — SALINAS, CA! 🔥

Detailers, this is your opportunity to take your paint correction skills to the NEXT LEVEL!

Join us September 13th at Jorge Auto Details & Supplies for a hands-on Paint Correction Class featuring SONAX professional polishing systems and FLEX machines.

I’ll be there as your Master Trainer & Instructor, sharing the techniques, processes, and knowledge I’ve developed throughout my career in professional detailing.

We’ll be covering paint defect identification, machine polishing techniques, compound & polish combinations, pad and product selection, and how to achieve a true high-gloss finish.

💥 HANDS-ON TRAINING
💥 REAL-WORLD TECHNIQUES
💥 SONAX PRODUCTS
💥 FLEX MACHINES
💥 Q&A + PROFESSIONAL TIPS

📅 September 13
📍 Jorge Auto Details & Supplies
235 Front St, Unit A
Salinas, CA 93901
📲 831-756-5780

LIMITED SPOTS AVAILABLE — RESERVE YOURS TODAY!

It’s not just about polishing paint—it’s about understanding the process, mastering your tools, and continuing to elevate your craft. 💪🔥

ProfessionalDetailing Detailers PaintCorrectionTraining CarDetailing SalinasCA DetailingEducation MasterTrainer RigoSantana JorgeAutoDetails

08/30/2026

🔥 THREE DAYS. ONE MISSION. ELEVATE THE INDUSTRY. 🔥

What an incredible way to close out an AMAZING three-day detailing certification training at the Petersen Automotive Museum! 🏁

From Day 1 to the final moments of Day 3, this training was about so much more than polishing cars. It was about education, craftsmanship, relationships, teamwork, and pushing ourselves to another level.

We brought together different brands, different techniques, and different areas of expertise—all with one common goal: helping the next generation of professional detailers grow.

From SONAX products and advanced paint correction, to FLEX North America Inc. machines, Lake Country Country pads, AUTOFIBER , Dr. ColorChip ColorChip, and the incredible craftsmanship of Gold Standard Finishing Finishing & Polishing, everyone brought something valuable to the table. 💪🔥

The students didn’t just watch—they got their hands on the machines, worked on real vehicles, learned new systems, corrected paint, polished chrome, repaired imperfections, asked questions, made mistakes, learned from them, and became better professionals because of it.

And we finished this training with an absolute BANG! 💥

Seeing everyone working together around these incredible vehicles reminded me exactly why we do this.

Knowledge means more when you share it. Experience means more when you pass it forward. And an industry becomes stronger when brands, trainers, professionals, and students put ego aside and come together to EDUCATE, INSPIRE, and ELEVATE one another.

To everyone who participated, supported, taught, learned, and believed in what we’re building—THANK YOU. 🙏

This wasn’t just the end of a three-day training.

For many of these detailers, this is only the beginning. 🚀

AutoFiber DrColorChip GoldStandardFinishing PaintCorrection AutoDetailing ProfessionalDetailing DetailingEducation DetailingCommunity NextGeneration EveryDetailCounts

08/29/2026

Cc Pro, only the best for your paint!

08/29/2026

Day 2 — Hands-On Training at the Petersen! 🔥

We’re officially on Day 2 of our 3-Day Detailing Certification Training at the Petersen Automotive Museum, and these gentlemen are already putting their skills to work!

This training is about much more than sitting in a classroom—it’s about real hands-on experience. Today, our students have been learning and performing paint correction, machine polishing, and chrome polishing, including working with the new chrome polishing system that Matt is introducing #.

Throughout the training, we’re bringing together some of the best products, tools, and systems in the industry—using SONAX products, FLEX machines, Lake Country pads and accessories, and Dr. ColorChip to give our students exposure to professional-level techniques and solutions they can take back to their own businesses.

That’s what education is all about: learning the process, understanding the tools, putting your hands to work, and building confidence through experience.

And we’re only on Day 2! 💪🔥 One more day of learning, networking, and raising the standard of professional detailing.

Education. Collaboration. Hands-on experience. Elevating the industry together.

DrColorChipDetailingTraining PaintCorrection ChromePolishing AutoDetailing DetailingCertification ProfessionalDetailing DetailingEducation

08/27/2026

There’s just something about a clean Porsche. 👌
 
Sharp reflections, clean lines, and a finish that lets every detail of the car speak for itself.
 
We’re heading to the Porsche Classic Restoration Challenge again this year and can’t wait to see the craftsmanship, creativity, and incredible restorations on display.
 

08/26/2026

You asked for it... we delivered!
SONAX HyperCoat available now in the US!

SONAX HyperCoat - 1 Liter - Sonax USA

08/18/2026

08/18/2026

07/20/2026

The future of detailing isn’t built with products alone… it’s built by investing in the next generation.

At SONAX, we don’t just create premium car care products—we believe in building stronger communities, creating opportunities, and inspiring the young people who will one day lead our industry.

Today wasn’t simply about teaching kids how to polish paint or introducing them to professional detailing. It was about showing them that hard work, education, and passion can open doors to a brighter future.

And what better way to enjoy that journey than with a handcrafted popsicle from Joy on the Stick?

There’s something special about seeing a child with a polishing tool in one hand and a delicious popsicle in the other. It’s the perfect reminder that learning should be exciting, memorable, and fun. While they enjoyed the sweet taste of a handcrafted treat from Joy on the Stick, they were also experiencing the sweet reward of learning a new skill that could inspire a lifelong passion.

A heartfelt thank you to Joy on the Stick for helping make this event so memorable. Their handcrafted popsicles brought smiles, laughter, and joy to every child while reinforcing that the best community events bring people together through both education and unforgettable experiences.

This is what happens when companies invest in people instead of just products.

SONAX is proving that it’s not just about making vehicles shine—it’s about helping young people discover confidence, purpose, and possibility. And when community-minded businesses like Joy on the Stick come alongside that mission, the impact becomes even greater.

Because the greatest investment any company can make isn’t in advertising… it’s in the next generation.

Today, these kids enjoyed a sweet popsicle. Tomorrow, they may become professional detailers, business owners, entrepreneurs, mentors, and leaders who inspire the generation after them.

That’s how communities grow. That’s how industries evolve. And that’s the kind of legacy worth building.

07/04/2026

Happy Independence Day from everyone at SONAX USA!
As America celebrates its 250th anniversary, we honor the freedom, independence, and patriotism that have shaped our nation. We’ll be closed on Friday, July 3, so our team can enjoy the holiday with family and friends.
Wishing our customers, partners, and fellow enthusiasts a safe, meaningful, and memorable Independence Day weekend filled with pride and gratitude.