Serra of Traverse City

06/24/2026

We’re honored to announce that Serra Subaru of Traverse City has been recognized with the Subaru Love Promise® HEART Award! 💙🫶🏆

This prestigious award celebrates Subaru retailers who go above and beyond for their customers and communities by embodying the values of Honesty, Empathy, Appreciation, Respect, and Trust every day.

We are grateful to our incredible team, loyal customers, and the Traverse City community for helping us make a positive impact. This award reflects our ongoing commitment to the people we serve and the relationships we build.
Thank you for being part of our journey.

06/24/2026

Nissan Summer Sales Event! ⚽️😎☀️

Winning season is officially here. Come score your championship savings, now!

www.traversecitynissan.com/new-vehicles/

06/23/2026

🔧 Looking for Elite Automotive Technicians, we have the opportunity for you at Serra Traverse City! 🔧

We're looking for skilled Automotive Technicians who are ready to take their career to the next level. Apply online today! https://serratc.link/4vpltF3
✅ Competitive Pay Plan
�✅ Great Benefits Package
�✅ Loyalty Bonus�
✅ Tool Incentives
�✅ Work Boot Reimbursement

If you're passionate about quality work and want to be part of a team that values your skills, apply today!

06/23/2026

Join us this Thursday, June 25th, for our 2026 COL series, featuring The Gordon Lightfoot Tribute Band!

Join us this Thursday, June 25th, for our 2026 COL series, featuring The Gordon Lightfoot Tribute Band!

Concessions will be open from 5:30–7:15 PM, Nate's Best Kettle Corn and will be available throughout the concert.

The concert begins at 7:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City , Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Prout Financial Design.

06/17/2026

📢 Get your Raffle Tickets!!! 📢

Help support Big Brothers Big Sisters of Northwestern Michigan and their mission to create life-changing mentorship opportunities for local youth! This year they are holding a raffle for a trip of a lifetime.

WIN THE TRIP OF A LIFETIME!
�🇮🇹 Puglia, Italy — 5 nights for 4�
🏔️ Smoky Mountains — 4 nights for 4�
🏝️ Antigua or Barbados — 5 nights for 2
✈️ Plus, the winner receives a $1,000 airline voucher to help make the journey even sweeter!�

Support Bigs while entering to win! Tickets available online now Bigsupnorth.org/golf

Serra Traverse City is a proud sponsor of the Bigs Annual Golf Tournament. Supporting local youth and building brighter futures is always a hole-in-one in our book! ⛳💚

06/17/2026

🦄 UNICORN ALERT! 🦄

🦄 UNICORN ALERT! 🦄

Rare, bold, and impossible to ignore! The 2026 Nissan Rogue Rock Creek AWD in stunning Obsidian Green has arrived at Serra Nissan of Traverse City! 💚✨ This adventure-ready Rogue is a true standout with rugged capability, AWD confidence, and a color that turns heads everywhere it goes. Vehicles this unique don't stay on the lot for long! Ready to claim this unicorn for yourself? 🚙🌲

06/16/2026

Join us this Thursday, June 18, for the first show of our 2026 COL series, featuring Beach and Buffet with Doc Probes and the Riptides! 🌊🎸☀️ 🏖️ Grab your friends, bring your beach vibes, and enjoy an evening of great music, good times, and summer fun! 🎤🎵😎

Join us this Thursday, June 18, for the first show of our 2026 COL series, featuring Beach and Buffet with Doc Probes and the Riptides!

Concessions will be open from 5:30–7:15 PM, and Moomers ice cream will be available throughout the concert.

The concert begins at 7:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsors Advantage Benefits Group and Priority Health.

06/10/2026

America Drives Toyota! 🇺🇸🚛 The Summer of Serra is here, bringing incredible APR offers on the powerful 2026 Toyota Tundra at Serra Toyota of Traverse City. Whether you're tackling tough jobs or heading out on your next adventure, the Tundra is built to handle it all. Don't wait—these offers won't last forever! Visit us today. Offer expires 6/30/26.

06/09/2026

Congratulations to our very own Serra Traverse City team! ⚾️🏆🙌

The KLT Ballbusters lost to Serra of Traverse City but it was very close and it’s always so much fun! We went to our sponsor, Bradley's Pub & Grille after the game and it was the best, as usual!! Thank you all for coming out! Last game for the season next week! -O