05/28/2026
Hi everyone — I’ve been working on a personal project recently that I’m excited to finally share.
Truthfully, it’s something I’ve been organically doing for the past year or so, but I recently decided to formally put a name and brand structure around it. Introducing, FERNS & CO.
FERNS & CO. is my strategic consulting firm focused on helping individuals, brands, and organizations — both in and outside of motorsports — create meaningful opportunities, strengthen partnerships, and position themselves for long-term growth.
With my background and experience across business, law, motorsports, operations, and relationship development, this felt like a very natural direction to pursue.
A lot of the work I’ve been doing recently has involved brand development, business planning, deck creation, strategic introductions, partnership facilitation involving multi-million dollar collaborations and opportunities, driver consulting/counseling, and helping connect the right people and opportunities together.
I'm still early in the process, but excited for what’s ahead. If you have any interest, questions, or know individuals or organizations that may benefit from this type of work, feel free to reach out and/or follow along at FERNS & CO. for updates.
Appreciate everyone’s support along the way. Thank you. ❤