SALT Automotive

01/01/2025

Happy New Year from our SALT Marketing family to yours!

12/24/2024

Happy Holidays from SALT Marketing! We hope that your holidays are filled with joy and time spent with loved ones!

12/20/2024

We’re here to enhance your story — the good ol’ fashioned way.

A preservative and a seasoning: the humble table salt has played a key role in the story of every great civilization.

And here at SALT Marketing, we understand the importance of shaking things up while preserving your organization’s unique mission. Our job is to make sure your individual flavor shines through, adding just the right amount of that “spice of life.”
If marketing is a campaign, and “an army marches on its stomach,” then victory might just take a dash of SALT.

12/12/2024

Meet our co-founder of SALT Marketing, Justin Searle!

Justin Searle is the dynamic voice of SALT Marketing, dedicated to building lasting relationships with our clients based on an experienced understanding of their unique needs.

A proud U.S. Army veteran, Justin served for six years before embarking on a successful 20-year career in the automotive industry. Alongside his wife, Kelly, he co-founded SALT Automotive in 2021, blending his sales expertise with their shared vision for service.

Justin helped realize his wife’s vision for SALT Marketing as they mutually began branding and marketing for local non-profits.

As a dedicated father to a daughter with special needs, he is deeply motivated to support organizations that enhance the lives of individuals and families. Through SALT Marketing, he aims to give back to the community and champion the causes that matter most.

12/06/2024

Meet our co-founder of SALT Marketing, "Ev" Kelly Searle!

“Ev” Kelly Searle is the visionary behind SALT Marketing, an organization dedicated to empowering non-profits and businesses alike through impactful marketing strategies.

With a strong background in advertising and a passion for service, Ev is a longtime volunteer for various non-profits — including President of the Board for Robin’s Home.

In 2021, Ev co-founded automotive F&I company SALT Automotive with her husband Justin. Recognizing the growing need for non-profit marketing solutions, however, Ev began laying the foundation for SALT Marketing — an agency dedicated to supporting organizations that strive to make a difference.

Inspired by her own daughter, who has special needs, Ev's commitment to giving back is deeply personal, as she works to uplift the many organizations enhancing their own communities and improving lives.

11/20/2024

Here's a case study about how our sweepstakes marketing makes an impact for our non-profit partnerships.

Our unique sweepstakes marketing allows us to make a larger impact for our clients. Our average email open rate is 57.4% across all non-profits that we represent as well as recorded open rates as high as 80% for specific non-profit partners. Similarly, we have an average text delivery rate of 99%. This effective sweepstakes marketing has given us the power to raise over $720,000 in a 90 day period for our clients!

11/13/2024

We are happy to announce that we are working with 15 non profits across the country and have raised more than $2,307,245+ for these organizations.

Check out our client testimony and case study on our website to see our impact!

Check out our website at: https://www.saltmarketing.org/

10/09/2024

Check out our new website!!

OUR SOLUTIONS OUR CLIENTS LEARN MORE WHAT WE BRING TO THE TABLE ADD SOME FLAVOR TO YOUR STORY OUR SERVICES WHAT OUR CLIENTS ARE SAYING — EXECUTIVE DIRECTOR, PITTSBURGH VINTAGE GRAND PRIX Working with SALT, led by Ev and Justin, has been crucial in the success of our Pittsburgh Vintage Grand Prix s...

09/30/2024

Charity Spotlight: Chip Miller Amyloidosis Foundation

SALT Automotive and SALT Marketing partnered with the Chip Miller Amyloidosis Foundation in 2023 to aid with their sweepstakes marketing. The Chip Miller Amyloidosis Foundation’s mission is “empowering people with the knowledge and understanding of amyloidosis for earlier detection, ensuring a better quality of life for those afflicted with the disease and to help science find the cures.” The Chip Miller Amyloidosis Foundation was founded in 2004 shortly after losing Chip to Amyloidosis. Their goal is to support research to fight this disease and save lives. Awareness for this illness is important, which is why this foundation works to bring awareness nationally. With early diagnosis, the outlook for patients with amyloidosis has shifted to hopeful in the last decade. The early diagnosis allows treatment to begin before the amyloid protein build-up in the body becomes too great to overcome. Without treatment, the outlook for patients with AL amyloidosis is not good, many passing away within 18 – 24 months after diagnosis. Early diagnosis is the key to managing the disease.

This partnership allows us to strengthen the efforts of the Chip Miller Amyloidosis Foundation by supporting their fundraising initiatives and raising public awareness about amyloidosis. The collaboration includes the creation and ex*****on of targeted social media campaigns aimed at expanding the audience and boosting sweepstakes participation. SALT Automotive and SALT Marketing also develop customized email campaigns to engage potential donors, showcasing the unique prizes and emphasizing the significant impact their support can make. The approach is focused on building community engagement and promoting the foundation’s mission through persuasive messaging. By continuously improving these strategies, we enhance engagement, leading to more sweepstakes entries and increased donations to further the foundation’s vital work. The Chip Miller Amyloidosis Foundation had a car sweepstakes close on September 29th for a 1959 Restomod Corvette, raising over $430,000, thanks to SALT’s efforts!

09/27/2024

Charity Spotlight: Saratoga Automobile Museum

SALT Automotive and SALT Marketing partnered with the Saratoga Automobile Museum in 2023 to aid with their sweepstakes marketing. The Saratoga Automobile Museum was opened in Upstate New York in 2002. Their mission is “to celebrate the rich history, innovation, and cultural impact of the automobile in New York State and beyond.” The Saratoga Automobile Museum achieves this mission through engaging exhibits, dynamic events, and educational programs that strive to “ignite a passion for automotive heritage and inspire future generations.”

The Saratoga Automobile Museum just had a sweepstake close for a 2024 Porsche 718 Cayman, where over $200,000 was raised! Through this partnership, SALT Automotive and SALT Marketing focuses on developing targeted social media campaigns and personalized email strategies to broaden awareness and increase sweepstakes participation. We place a special emphasis on the museum, which is dedicated to preserving and showcasing the history of automobiles—a unique cause that many people may not fully appreciate. The sweepstakes not only offers exciting prizes but also highlights the important work the museum does in maintaining and curating automotive history through its exhibits. By shining a light on the museum’s efforts to archive and display rare vehicles and memorabilia, the campaign educates the public about this valuable service while driving more engagement, sweepstakes entries, and contributions. We have launched our third sweepstakes with Saratoga for a 2025 Z06 with Z07 Performance Package this weekend!

09/25/2024

Charity Spotlight: International Motor Racing Research Center

SALT Automotive and SALT Marketing partnered with the International Motor Racing Research Center in 2023 to aid with their sweepstakes marketing. The International Motor Racing Research Center collects, shares, and preserves the history of motorsports across continents, eras, and race series. The mission of the International Motor Racing Research Center is “To collect, preserve and share the global history of motorsports. Our extensive collection includes thousands of hours of film and video, hundreds of thousands of photographs, as well as thousands of cubic feet of periodicals, newsletters, rare books, race results, race programs, artwork, trophies and much, much more. We are dedicated to preserving and sharing these priceless artifacts that might otherwise be lost to future generations.” Their vision for the organization is “to become the world’s leading professional archive of motorsports history and to share that history in innovative and inclusive ways that become not only recognized as best practice globally, but create sustainability by drawing in new generations of motor racing fans.”

This collaboration focuses on creating and implementing targeted social media campaigns to broaden the reach and inspire greater sweepstakes participation. Additionally, SALT Automotive and SALT Marketing crafts customized email campaigns to connect with potential donors, which is dedicated to preserving and archiving valuable race materials—an often-overlooked but essential service that safeguards the history and legacy of motorsports. By highlighting this unique cause, the sweepstakes not only offers exclusive prizes but also educates the public about the vital work being done behind the scenes to maintain racing heritage. Through storytelling and strategic messaging, the campaign sheds light on the charity’s services, which many people may not be aware of, ultimately driving greater engagement, sweepstakes entries, and donations. The International Motor Racing Research Center currently has an active sweepstakes for a 2024 Chevrolet Corvette Z06 with Z07 Performance Package, closing on February 16!

09/23/2024

Charity Spotlight: MS Solutions

SALT Automotive and SALT Marketing partnered with MS Solutions in 2023 to aid with their sweepstakes marketing. MS Solutions is a non-profit organization that provides assistance to those diagnosed with Multiple Sclerosis. The mission of MS Solutions is “to provide programs and support services to those persons affected by MS that help them maintain their health, safety, self-sufficiency, and personal well-being; and to heighten public awareness of multiple sclerosis in order to elicit financial support for the organizations programs and services and promote understanding for those diagnosed with the illness.” MS Solutions provides grants to individuals with MS for instrumental services and devices. These may be directly related to their healthcare, such as funding for a neurologist visit for the uninsured, prescription co-pays, and physical, occupational, or speech therapy as well as items that aid in adapting to changing circumstances, such as portable wheelchair ramps, hand controls for vehicles, or cooling aids for heat intolerance.

MS Solutions just had a sweepstake end for a 2024 Z06 and $20,000, where over $300,000 was raised. Through this partnership, we are able to drive greater support towards their mission by aiding in raising money for their offered services and heightening public awareness of this illness. This partnership involves developing and executing targeted social media campaigns to reach a wider audience and encourage participation in the sweepstakes. SALT Automotive and SALT Marketing also creates personalized email campaigns to engage potential donors, emphasizing the unique prizes available and the positive impact their contributions will have. The strategy focuses on building a sense of community and raising awareness of the charitable cause through compelling messaging. By continually refining and optimizing these efforts, we drive higher engagement, increasing both sweepstakes entries and overall donations to support MS Solutions. Last weekend, we launched our second sweepstakes with MS Solutions for a 2025 Corvette ZR1 with $25,000 cash!