Hanksugi

04/08/2026

03/04/2026

🚨 Why Every Tire Dealer in America Must Watch This Video 🚨

Most tire dealers still don’t understand the Federal Excise Tax (FET) risk hiding in imported truck tires.

In my new video, I explain a major U.S. federal court ruling that is changing the industry and exposing how many import deals actually work.

The reality is simple:

➡️ If you are the beneficial owner of the tires, the IRS can treat YOU as the importer.
➡️ That means YOU may be responsible for the Federal Excise Tax, even if the factory or supplier told you it was already handled.

A major case confirmed that a U.S. company that ordered tires from overseas was responsible for over $1.9 million in unpaid FET, because the court determined they were the real economic importer of the tires. 

This ruling exposes a dangerous truth in the tire business:

⚠️ Many import structures are designed to make dealers believe the tax is already paid.
⚠️ But legally, the IRS looks at who benefits from the importation — not just who filed the paperwork.

If you sell truck tires, distribute tires, or import tires, this issue could affect your business, your taxes, and even your legal exposure.

I made this video to protect tire dealers, fleets, and the industry from hidden risks.

Watch it carefully.

Understand the system.

And make sure your business is protected.

🎥 Full breakdown in the video

01/19/2026

In this video, I walk through the exact step-by-step process I personally follow to verify that Federal Excise Tax (FET) is properly calculated, reported, and paid on commercial truck tires sold in the United States.

FET is not optional, and it is not theoretical. It is a federal tax enforced by the U.S. government, and when it is not paid correctly, the liability does not disappear — it gets pushed downstream to distributors, fleets, and end users.

That is exactly why this process matters.

What this video covers:
• How I verify who is legally responsible for FET at each stage of the transaction
• How tire weights and classifications determine the correct FET calculation
• How FET is reported and paid through the federal system
• What documentation must exist to prove the tax was actually paid
• How I cross-check payments so fleets are not exposed to future audits or retroactive tax bills
• Why “trust me” or “it’s included” is not acceptable in today’s commercial tire market

This is the same process used for enterprise fleets running thousands of units, where compliance, audit protection, and long-term risk management matter more than short-term price games.

Why this matters to fleets and distributors:

The U.S. commercial tire industry is currently facing massive FET fraud, where nominal importers and shell companies sell tires without paying federal excise tax. When those companies disappear, the IRS comes looking for the next party in the chain.

This video shows how I eliminate that risk before a single tire is sold.

If you are a fleet owner, distributor, or procurement manager, this is the level of diligence you should expect from any supplier claiming to be “FET compliant.”

Transparency is not a marketing phrase — it’s a paper trail.

📩 Questions?
📊 Want to see real documentation?
📦 Need container-level compliance for your fleet?

Reach out. This is how we protect fleets and Keep the World Moving.

01/19/2026

🚨 FAKE DOT CODES vs REAL DOT CODES — KNOW THE DIFFERENCE 🚨

In this video, I break down how to identify fake DOT manufacturer codes being stamped on truck tires — and how they differ from legitimate, traceable DOT codes required by U.S. law.

Many drivers, fleets, and even dealers don’t realize that:
• A DOT code is not just numbers — it’s a manufacturer ID registered with NHTSA
• Fake or altered DOT codes mean the tire cannot be traced, recalled, or legally sold
• If there’s a failure, you carry the risk, not the seller

I show:
✅ What a real DOT code looks like
❌ How fake manufacturer codes are being used
⚠️ Why this is a serious safety and legal issue for fleets and owner-operators

This isn’t about brands — it’s about compliance, safety, and accountability in the commercial tire industry.

📌 If you operate trucks, manage a fleet, or sell tires, this is information you must know.

01/16/2026

♻️ From casing to value: the real life of a Hanksugi tire

In this 4-minute YouTube video, we take you inside a professional retreading plant where one thing becomes immediately clear:
👉 A quality casing is not an expense — it’s an asset.

What you’ll see in this video is one Hanksugi casing that has already completed 4 retreads.
Four full lives. Four production cycles. Four opportunities where fleets lowered their total cost per mile without sacrificing safety or performance.

This is not marketing.
This is engineering, materials, and structure doing their job.

🔧 Why this matters
• Retreading only works when the casing is built correctly from day one
• Belt package integrity, bead strength, and heat management are critical
• A strong casing can outperform multiple “cheap new tires” over time

Hanksugi casings are designed with retreadability in mind, allowing fleets to:
✔ Extend tire life cycles
✔ Reduce tire spend per kilometer
✔ Improve sustainability without compromising reliability

📍 Location
This operation is taking place in Santiago, Chile, where AA Commercial is the official distributor of Hanksugi products, working closely with fleets and retread partners to maximize casing value in real-world operations.

🚛 For fleet owners and operators
If your tire program doesn’t include:
• Casing tracking
• Retread planning
• Cost-per-mile analysis

You are leaving money on the table.

▶️ Watch the full video on YouTube
See the process. See the casing. See why retreadability is where real savings begin.

♻️ Built to last.
♻️ Built to retread.
♻️ Built to keep fleets moving.

Keep the World Moving. 🌍🚛

01/15/2026

At Hanksugi, we tell our story with purpose and detail, building customer relationships that become friendships—and benefit everyone involved. Keep the World Moving.

01/13/2026

Juan Manuel Uribe Sáenz is the National Fleet Accounts Director for the United States market at Hanksugi Tire USA, leading the company’s enterprise fleet business with a focus on long-haul applications and total cost of ownership. A 16-year veteran in the commercial tire industry, Juan is known for a data-driven approach that connects real-world fleet performance, casing value, and supply reliability to measurable economic outcomes. Previously, he served as Director of Sales for Hanksugi in Europe, where he helped expand the brand’s commercial presence and build strong customer partnerships across the region.