Changing MO

08/19/2016

My post this week, timely given the Olympics
http://www.forbes.com/sites/maryleesachs/2016/08/17/the-magic-behind-getty-images/

One only needs to see some of the brilliant photography of the Olympic Games to know that the true magic behind Getty Images is its photojournalists who capture some of the most evocative and emotional imagery we can think of. Case in point: this week’s photo of Usain Boltundefined which [...]

08/19/2016

The Most Misunderstood Marketing Discipline - definitely PR as evidenced by this year's events in the PR category at Cannes.
http://www.forbes.com/sites/maryleesachs/2016/07/19/the-most-misunderstood-marketing-discipline/

This year’s Cannes Lions International Festival of Creativity fueled a revolt by one of the marketing disciplines to join the throng of agencies pursuing the coveted Lions in recent years: public relations.

08/19/2016

My post last week on a subject that seems to be increasing in importance rather than lessening, unfortunately!
http://www.forbes.com/sites/maryleesachs/2016/08/08/gender-equality-in-marketing-so-slow/

Last week’s gender equality debacle with Kevin Roberts, Chairman of Saatchi & Saatchi and “head coach” of parent Publicis Groupe, is illustrative of the continuing gender challenge.

08/19/2016

One of my posts this week on Forbes, based on an interview with J&J CMO Alison Lewis: http://www.forbes.com/sites/maryleesachs/2016/08/15/alison-lewis-on-taking-jj-from-strength-to-strength/

Last month, AWNY (Advertising Women of New York) honored Alison Lewis, Global CMO of Johnson & Johnson Consumer Companies, as it’s “Woman of the Year”. In its usual way, the organization lined up a series of advertising and marketing luminaries to toast Lewis’ success in her 25-year-plus marketing c...

07/08/2016

My latest Forbes CMO Network piece on the power of purpose at Cannes: http://www.forbes.com/sites/maryleesachs/2016/07/08/the-power-of-purpose-at-cannes/

Purpose made its debut at the Cannes Lions International Festival of Creativity a few years ago, and for some time it was the flavor of the Festival, although its definition was sometimes confused too much with charity and philanthropy. It would seem that the pendulum has now swung to the [...]

07/05/2016

My first post from the 2016 Cannes Lions. Stay tuned for more to come: http://www.forbes.com/sites/maryleesachs/2016/06/29/marketers-speak-out-at-cannes/2/

It’s easy to come away from the Cannes Lions International Festival of Creativity with a brain brimming of new ideas, inspiration and enthusiasm for the craft of marketing. While I organize this content into coming pieces for this column, here’s a snapshot of the week comprised in a top 12 list of q...

06/20/2016

Reporting from the Cannes Lions International Festival of Creativity this week, following up on some of the suggestions I made in my recent post on the Forbes CMO Network: http://www.forbes.com/sites/maryleesachs/2016/05/31/the-cmo-guide-to-this-years-cannes-lions-festival/

02/26/2016

My latest post on the Forbes CMO Network today, based on the "Growth Drivers" study led by Brand Learning - http://www.forbes.com/sites/maryleesachs/2016/02/26/defining-purposeful-growth/

Growth Drivers are more likely to have a clear purpose, customer-centered leadership at the highest level and a clear capability strategy.

07/13/2015

My new post on the Forbes CMO Network on what Cannes Lions taught me this year about playing to your assets: http://www.forbes.com/sites/maryleesachs/2015/07/13/playing-to-your-assets-a-key-learning-from-cannes-lions/

Creativity and innovation. That’s what it’s all about at the Cannes Lions International Festival of Creativity. And the winners make it look so easy and obvious. That's because the winners play to their assets in a new way. In that respect, there were some real “a-ha” moments at this year’s [...]

07/10/2015

The new Glass Lion, launched at the Cannes Lions International Festival Creativity last month, was a terrific step forward in the right direction for gender equality. http://www.forbes.com/sites/maryleesachs/2015/07/07/glass-lion-educates-marketers/

This year’s new award category at the Cannes International Festival of Creativity, the Glass Lion, to recognize work that addresses gender inequality or prejudice through advertising, surprised jury members by teaching them about issues of which they had no idea, according to Cindy Gallop, Founder a…

07/10/2015

Gender equality took center stage at this year's Cannes Lions International Festival of Creativity - not just because of the newly-launched Glass Lion! http://www.forbes.com/sites/maryleesachs/2015/07/07/gender-equality-takes-center-stage-at-cannes-lions/

This year’s Cannes Lions International Festival of Creativity promoted gender equality in more ways that one. Officially and unofficially, the theme permeated so much of the Festival content that it was hard to say whether the focus was borne out of the launch of the Glass Lion and the continuation…

07/10/2015

Posting some of my Forbes pieces from attending the Cannes Lions International Festival of Creativity - an amazing week! First, food for thought from the Cannes Lions...http://www.forbes.com/sites/maryleesachs/2015/06/27/food-for-thought-from-the-cannes-lions/

There has been and will be plenty more written about this year’s Cannes Lions International Festival of Creativity, including from this Forbes contributor, but for now, this list of 20 quotes sums up my week at the Festival, and hopefully provides some food for thought around the key subject areas c…