09/08/2026
Your message should not be about you.
It should be about your customer.
Brands that talk endlessly about their history, their mission, & their passion come across like a guy on a first date who only talks about himself.
Insecure brands talk at their customers, mostly about how great they are.
Confident brands talk with their customers.
"We've built award-winning kitchens for 30 years."
“Our customers love their new kitchens."
Your customer is the hero of your story.
You’re their guide, helping them solve a problem.
Make the customer the hero, and the clicks and the sales go up.
This is Rule #4.
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