08/08/2025
From Hot VWs Magazine (Official):
In Memory of Bruce Simurda
Editor of Dune Buggies and Hot VWs Magazine, 1989–2017
We are deeply saddened to share the news of Bruce Simurda’s passing. Bruce served as editor of Dune Buggies and Hot VWs Magazine from 1989 to 2017, guiding the publication through nearly three decades of growth, evolution, and unwavering dedication to the air-cooled Volkswagen community.
Bruce began his publishing career in 1981 with Jim Wright of Wright Publishing, the longtime publisher of Dune Buggies and Hot VWs Magazine. He first served as Associate Editor of 3Wheeling magazine and, by the February 1982 issue, had taken over as Editor.
When 3Wheeling transitioned to ATV Sports in 1987, reflecting the rise of four-wheel off-road machines, Bruce continued at the editorial helm.
In 1986, Bruce began serving as Technical Editor for Dune Buggies and Hot VWs magazine, starting with the July issue under then-editor Lane Evans. By the August 1989 issue, he had stepped into the role of Editor—a position he held until 2017, when Shin Mukai of TOA Corporation took over the publication from Wright Publishing.
Bruce’s time at Hot VWs marked a defining chapter in his career—one that left a deep and lasting impact on the VW hobby. His editorial leadership brought consistency, depth, and heart to the magazine. Whether covering iconic events, standout builds, or the people behind them, Bruce’s work reflected his genuine love for the Volkswagen scene and its community.
He will be remembered not only for his editorial talent, but for his integrity, kindness, and passion. Our deepest condolences go out to his family, friends, and the many readers and colleagues whose lives he touched.
Rest in peace, Bruce. Thank you for everything.
