For preventing the rise of drink-driving culture in Singapore, our Drink Driving No Refill For Respect campaign would be greatly needed for helping the Singapore society to efface this harmful culture. Moreover, our Drink Driving No Refill For Respect campaign also would be a prominent platform for instilling the awareness of party goers to be responsible when they decide to get the danger of driv
ing after drinking.
• Usage Behavior
Youth use to drink more, because it is assumed to make them appear as cool. Drinking is considered as a “time-out” from the hectic daily activities. One popular drinks in the night clubs today is actually liquor “shots”, whereby the hard liquors are being served in small glasses called “shot glass”. The effects of alcohol is often underestimated when consuming “shots” due to the deceiving small amount being served. Thus leading to over consumption.
• Youth trends
Alcohol use by young people is becoming increasingly harmful. The pattern of "normalization" of drinking influences the pattern of driving under alcohol influence. Furthermore, a youth trend is to get drunk to have fun.
