02/11/2025
Hertz announces New Franchise Partnership in Singapore
ā Ace Drive Pte Ltd, part of Reach Group, appointed as the official Hertz and Thrifty franchisee in Singapore
ā The partnership reinforces Hertzās expansion strategy across Asia-Pacific
ā New Singapore operations will offer self-drive rentals, long-term leasing, and chauffeur services
Melbourne / Singapore, 30 October 2025 ā One of the worldās leading car rental brands, Hertz, has appointed Ace Drive Pte Ltd, a part of Reach Group, as its new franchise partner in Singapore.
From 1 November 2025, Ace Drive will operate both the Hertz and Thrifty brands locally. It will offer a full range of mobility solutions from short-term self-drive rentals to multi-month and long-term leases, as well as premium chauffeur services for business and leisure travellers.
With more than two decades of experience in Singaporeās automotive and leasing sector, Ace Drive brings strong local expertise and a customer-first approach. The partnership marks an important step in Hertzās continued growth across Asia-Pacific, supporting demand in one of the regionās most dynamic business and travel hubs.
āHertz is excited to be working with such an established partner, and we believe this partnership is a testament to both partiesā commitment to providing greater convenience and quality service to our customers. It also strengthens Hertzās network in a key Asian gateway city, ensuring travellers experience the same high standards of reliability and service consistency across the region,ā said Damien Shaw, Vice President, Hertz Asia Pacific.
Commenting on the partnership, Jesse Tan, Founder of Ace Drive Pte Ltd, said: āWeāre honoured to represent the Hertz and Thrifty brands in Singapore. With our local expertise and Hertzās global reach, weāre committed to delivering exceptional service and creating new opportunities for growth across Singaporeās evolving mobility landscape. We warmly welcome both locals and travellers to experience the comfort, reliability and service excellence proudly delivered by Hertz Singapore.ā
For more information and to rent in Singapore, customers can visit hertz.com.
-ENDS-
About Hertz
Hertz Global Holdings, Inc. is one of the worldās leading car rental and mobility solutions providers. Its subsidiaries, including The Hertz Corporation, and licensees operate the Hertz, Dollar, Thrifty, and Firefly vehicle rental brands, with more than 11,000 rental locations in 160 countries around the globe. The Company also operates the Hertz Car Sales brand, which offers a range of quality, competitively priced used cars for sale online and at locations across the United States, and the Hertz 24/7 car-sharing business in Europe. For more information about Hertz, visit www.hertz.com.
About Ace Drive
Ace Drive, a company of Reach Group, is a leading and multi-award-winning car rental company in Singapore. Backed by more than two decades of industry experience, it is among the first to bring the finest luxury, sports, and exotic car experience, as well as tailor-made corporate and personal car rental and leasing solutions to the Singapore market. For more information about Ace Drive Pte Ltd, visit www.acedrive.sg.
