13/08/2026
is continuing its commitment to elite European sport: the tire manufacturer is present as a partner of the European Athletics Championships in for the eighth consecutive year.
From 10 to 16 August, leading athletes from more than 50 nations will compete at Alexander Stadium.
‚High Toyo Tires brand visibility in the stadium and on TV‘
Throughout the seven-day event, Toyo Tires will enjoy high visibility around the track and across the field events. Large-format LED boards and permanent logo displays at the long jump, high jump, hammer throw and shot put areas will put the brand firmly in the spotlight. The Toyo Tires logo will also feature on the interview backdrop during televised interviews.
The European Athletics Championships will receive extensive coverage on television and social media throughout Europe. This will enable the sponsorship to reach both fans in the stadium and a broad international audience.
‚Grip, technique and endurance connect tires and athletics‘
Toyo Tires has supported European Athletics events since 2018. The partnership complements the brand’s motorsport activities, including those on the Nürburgring Nordschleife, by adding another high-reach European sporting platform.
The connection is clear: in athletics, grip, precise technique, strength and endurance are decisive factors in achieving personal bests and winning medals. The same performance values define Toyo Tires’ approach to developing high-performance tires.
