Jada Toys PH

Founded in 1999, Jada Toys’ innovative products have lead to explosive growth. The privately held company has recorded a 350 percent revenue increase and currently boasts distribution at major US retailers including Wal-Mart, Target, and Toys’ R Us. Abroad, Jada has expanded sales globally to include Europe, Russia, South Africa, Asia Pacific, and Latin America markets. Reflecting the hottest tren

ds in both automotive and entertainment culture, Jada has revolutionized the die-cast collectible category by offering an extreme level of detail and styling which appealed to a whole new generation of enthusiasts with hit brands such as DUBCity, BigTime Muscle, Option-D, Hero Patrol, and Lopro. Expanding into entertainment licensing in 2008, Jada became Guitar Hero’s first licensee to produce an electronic item: Guitar Hero Air Guitar Rocker, which was dubbed “The best gadget at CES 2008” by Yahoo. Following that up, Jada was awarded a license with Marvel Entertainment to manufacture vehicles utilizing a brand new patented technology called Touch Tech. This line of action vehicles highlights the famous heroes from The Marvel Universe and Marvel Super Hero Squad animated series which debuted on Cartoon Network in September 2009. Jada is poised to keep the success going well into the future. In the Fall of 2009, the all-new Battle Machines toy line consisting of radio control, laser tag vehicles hit store shelves with a national TV ad campaign. In 2010, Jada’s hot new NASCAR licensed line of vehicles made their much anticipated debut and were a smash hit in the vehicle category. In 2011 Jada expanded their Boy dominated portfolio of products by obtaining the “Hello Kitty” license and introduced its first Girls toy line. The Hello Kitty playsets that Jada Toys produced proved that they were not just a boys vehicle toy company anymore, but are now a major player in the girls category. Continuing an Innovation Forward philosophy, Jada launched their “Cutie Pops” doll line in 2012 with a multi-million dollar TV promotion which stealthily awarded the brand top selling fashion doll of the year honors. In another move to further expand their growth and diversity, Jada Toys was awarded the master toy licenses for the “RoboCop" movie reboot which will be released early 2014 as well as “Small Potatoes," bringing Jada Toys into even more categories; action figure and more. Jada Toys, Inc. has become a powerhouse in the toy manufacturing industry, combining hot new licenses with innovative, cutting edge technology. At Jada, we strive to bring our customers the same fun, high quality products we have been delivering over a decade.