06/11/2022
The X-perience you missed is there.
A new design language and identity has been created for NAMX, not just to celebrate a new brand, but really give an all-new meaning to the innovative hydrogen concept never seen before. On the side of the HUV, two intersecting lines subconsciously create an “X” – a deliberate attempt to visually read the brand name NAM”X” within the cars surfacing.
Powerful wheel fenders flare outwards from the “X” and wrap around the extremity of the vehicle, enough to create the entire volume. This simple and iconic gesture ties together the entire car and is unmistakably Pininfarina in its philosophy.
The “X” is also at the heart of the concept’s graphics. The imposing front grille maximizes cooling requirements for the fuel cells, while its contour and that of the charge lamp is a nod to the “X”. The wide, horizontal coast-to-coast lamps cap off the front fascia. It is also the icing on the cake to the rear tank deck, which on its own is a symphonic standalone work of art.
