21/04/2026
During Milan Design Week 2026, from April 20 to 26, the Vision 2030 Desert Raid - Hyper SUV model designed by Fabrizio Giugiaro to deliver maximum off-road performance in extreme conditions - is on display at Via Tortona 35 as part of the installation “10 Years of Outdoor Auto Shows”, an exhibition space where a 50-meter undulating video wall and a selection of 10 iconic cars showcase the format conceived by Andrea Levy, President of MIMO and the Turin Motor Show. Since 2015, in fact, Levy has brought open-air Motor Shows to Turin, Milan, and Monza, taking the car out of the traditional show hall setting and making it part of the city, design, and visual culture, transforming squares and iconic landmarks into a grand stage for the automobile.
Over the years, GFG Style has consistently supported and participated in these major events, and it remains committed to this year’s editions: MIMO (June 26–28, Monza National Autodrome) is a dynamic and immersive event, featuring track activities, test drives, and direct audience engagement, while the Turin Auto Show (September 11–13, city center) will feature over 40 brands, with exhibitions, urban test drives, and opportunities for direct interaction between the public and automakers. The Salone Auto Torino will also host the awards ceremony for the second edition of TADA - Torino Automotive Design Award, which last year featured Fabrizio Giugiaro among its jury members.