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19/10/2026

Loud on purpose 🔊

Introducing the special edition TCR Advanced Pro frameset in "Toxic Pulse" 💚💜🤍

Splatters and sharp geometric lines cut across it—like glitch art fragmenting a frame caught between the real world and the digital one.​ Solid, then scattered, then solid again. A hybrid living in both.

Available now in limited quantities in select markets.

18/10/2026

100 miles. The Ozark Mountains. Everything on the line in the final round of the 2026 Life Time Grand Prix at the Life Time Big Sugar Classic 🍬

🥉 Cole Paton battled through the sprint for 3rd on the day, securing 4th overall in the series
🔥 Brendan "Trekky" Johnston rode to 7th, securing 2nd overall and missing the title by just one point

What a way to close out the season! Stay tuned for our full season recap report.

🎥: Chris Milliman

A full season of racing comes down to this ⚔️Tomorrow, Brendan "Trekky" Johnston and Cole Paton line up at the Life Time...
16/10/2026

A full season of racing comes down to this ⚔️

Tomorrow, Brendan "Trekky" Johnston and Cole Paton line up at the Life Time Big Sugar Classic in Bentonville, Arkansas, with their Revolt Advanced SLs prepped and ready for 100 miles of gravel through the Ozark Mountains to close out the 2026 Life Time Grand Prix.

📸: Garrett Payer

16/10/2026

Focus on the trail 👀

RideControl Go Lux makes it easy to view key ride information, such as remaining range, and control support levels, so you can stay locked into the line when terrain gets technical. Built into the top tube, it keeps the cockpit clean, so every glance gives you just what you need.

Available exclusively on the latest Giant E+ System E-bikes.

Learn more → https://brnw.ch/21x6riy

15/10/2026

A look back at Gustav Iden's day in Kona 👀

Second on the day 🥈
Champion of the 2026 IRONMAN Pro Series 🏆

🎥: Santara Studios / Juliette Duquesne

Race-bred XC performance, now within your reach. Whether you're racing or chasing faster lap times, the all-new Anthem A...
15/10/2026

Race-bred XC performance, now within your reach.

Whether you're racing or chasing faster lap times, the all-new Anthem Advanced Pro is built for your best XC days yet. It shares its platform with the Anthem Advanced SL, the pro-level race bike ridden to World Cup wins and World Championships. It uses the same FlexPoint Pro suspension system, with a chassis made from the latest Advanced Pro composite. That brings proven race performance to XC riders of every level.

Learn more → https://brnw.ch/21x6pHL

Unleashing a powerful long-range sprint earned Team Jayco AlUla's Alessandro Covi the late-season win in front of a home...
14/10/2026

Unleashing a powerful long-range sprint earned Team Jayco AlUla's Alessandro Covi the late-season win in front of a home crowd at the Giro del Veneto 🥇 🇮🇹

🚲: Propel Advanced SL
🕶️: Aurea
⛑️: Pursuit Mips

Photos by Sprint Cycling

GreenEdge Cycling

Raw power matters, but it’s the smooth balance of torque and control that truly shapes your ride ↔️On the all-new Trance...
14/10/2026

Raw power matters, but it’s the smooth balance of torque and control that truly shapes your ride ↔️

On the all-new Trance Advanced E+, we engineered the SyncDrive Pro 4 motor and Maestro suspension together using a custom motor housing to accommodate Maestro’s proven dual-link suspension kinematics. The Synchronized Power Matrix senses the ride and adjusts the support to your tuning. When steep climbs turn loose, Traction Control detects rear wheel slip and refines the assist, so power finds grip and you stay in control.

Learn more → https://brnw.ch/21x6nKv

After a tough battle back to the front of the pack, Gustav Iden finished second at the IRONMAN World Championship and to...
12/10/2026

After a tough battle back to the front of the pack, Gustav Iden finished second at the IRONMAN World Championship and took the season-long Pro Series crown 🏆

Gustav clocked the fastest marathon of the day, 2:36:57, to charge through the field and finish in 7:49:02 🥈

His fellow Giant-sponsored triathlete Kristian Blummenfelt finished eighth on the day and third in the series standings.

Read the race report → https://brnw.ch/21x6lWP

📸: Santara Studios / Triathlon Focus / Timotheus Kredel

Mission Accomplished 🫡The first event in our Arkansas double-header to wrap up the 2026 Life Time Grand Prix is done and...
12/10/2026

Mission Accomplished 🫡

The first event in our Arkansas double-header to wrap up the 2026 Life Time Grand Prix is done and dusted, and what a race it was, with Cole Paton coming out with the Little Sugar MTB victory 🏆

The reigning USA Cycling XCM National Champ led the Men's field all aboard his Anthem Advanced SL, wearing a Rev Pro helmet, and crossed the line with a speedy finishing time of 4:06:38. Brendan "Trekky" Johnston ran a solid race, overcoming a few minor issues in the first half to charge back in the second and secure a fourth-place finish.

Trekky sits 3rd overall, and Cole now sits 5th overall as they swap back over the gravel bikes this weekend for the series finale at the Big Sugar Classic 🍬

📸: Garrett Payer

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