09/06/2013
Dhoni's Letter to AL Board:
Dear Board Memberas,
I thank you for your continued faith and support that you have bestowed upon me even during testing times like these.
The AL brand is truly global. In fact, here in London, our team uses an optare bus for shuttling between the hotel and the cricket ground. I did make it a point to walk up to the driver and say "Your Victory, Our Victory". The translation did not go down too well as the driver had a puzzled look on his face. I guess we need to work on translating the advertisement in English.
I would also like to thank you for the timely deposits in my account on a timely basis. I did get a little worked up last month when I did not receive my payment on time. On top of that, the various media reports during the IPL final only added insult to injury. But I am glad that you guys have made up for it by deducting 5% from each of your employees' monthly salary. You have truly lived up to your reputation of taking care of your employees.
I intend to write to you about a business proposition. I know that AL is in a mess even though I have done my bit by creating awareness about the AL brand. Someone told me last week that thanks to my towering presense on your building, every autorikshaw driver in Chennai knows where the AL corporate office is located. The credit goes to the brand manager and the entire marketing team of AL (You may pat them on the back on my behalf please!). Anyways lets come back to the business proposition. As I said earlier, I have done my bit in establishing the AL brand. It is time to take it to a higher level and connect with the mass audience. In this regard I am glad to introduce you to two of my colleagues in the Indian cricket team Mr. Ravindra Jadeja and Mr. Rohit Sharma, both of whom as you know, hail from small villages and have made it big in life.
Jaddu is truly a gifted lad and the people of this country have the highest respect for him. In fact, out of deep respect, they went on to call him Sir Ravindra Jadeja and Sri Sri Ravindra Jadeja. Rohit, on the other hand, is an extremely talented player and has recently been included in the team. Some are already calling him the next Sachin Tendulkar of Indian cricket.
I heard that AL is gearing up to launch two new products in the near future. I congratulate team AL and wish them the very best in its endeavors. I would like to suggest to you that Jaddu and Rohit be hired as the brand ambassadors for the new products. This will not only help in connecting with the customers better but also be a paradigm shift in the way products are marketed these days. I understand that adding two more brand ambassadors can be a little heavy on your pockets. But hey! Always remember that fortune favours the brave.
Jaddu and Rohit have enjoyed my continuous support and have won matches for my team. I am sure that by hiring them you will accomplish all your goals of being a top 5 in this and top 10 in that and blah blah blah. It is my belief that this setup, if successful, will be a win win situation for both of us. Please do let me know of your decision soon since we also intend to contact Mr. Karl Slym about this proposition. And one last thing, please do keep my colleague Mr. Arun Pandey of Rhiti Sports in the loop. He will get in touch with you shortly.
Aapki Jeet Hamari Jeet!
Your truly,
Captain Cool
MSD
