Simpson Marine

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Simpson Marine Asia-Pacific’s Leading Yacht Dealership and Services Company since 1984. Simpson Marine is Asia's leading yacht sales and services company since 1984.

Sister division of Sanlorenzo APAC focusing on Axopar Yacht Sales, Yacht Brokerage, Charter & Services. Experts in new yacht yacht sales, superyacht sales, brokerage, yacht charter, yacht management and services in Asia with a well established reputation for delivering exceptional service and taking care of customers in all aspects of yacht purchase and ownership. Our wealth of experience in Asia, combined with on-the-ground expertise from the region’s most qualified individuals, provides unparalleled breadth and depth of knowledge across 11 offices in seven countries. We represent most reputed yachting brands including Sanlorenzo, Bluegame, Fairline and have played a pivotal role in the development of the yachting industry across Asia. A New Chapter: In 2024, Sanlorenzo. Group acquired Simpson Marine, preserving our heritage while propelling us toward global horizons. Sanlorenzo, a leading luxury yacht brand, recognised the expertise and excellence that Simpson Marine embodies and its strong heritage in Asia-Pacific and has taken ownership of the company from Mike Simpson, who has now deservedly retired and pursuing his new adventures.

18/09/2026

Wake up surrounded by the Mediterranean, swim in its most beautiful waters and let every day unfold at your own pace aboard SD90 Penguins.

Your private Mediterranean journey begins here.
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17/09/2026

Your day, your way.

Axopar 38 Cross Top.

From the world premiere of the new Swan 80 to the first glimpse of the forthcoming Swan 73, this article from explores ...
16/09/2026

From the world premiere of the new Swan 80 to the first glimpse of the forthcoming Swan 73, this article from explores how Nautor Swan is honouring its heritage while charting an ambitious course for the future.

Read the full feature in the link below.

Nautor Swan celebrates its 60th anniversary at Cannes with the world premiere of the Swan 80, a preview of the Swan 73 and new CEO Gianguido Girotti.

As Nautor Swan celebrates 60 years of sailing excellence, we invite you to join us at the Monaco Yacht Show and discover...
15/09/2026

As Nautor Swan celebrates 60 years of sailing excellence, we invite you to join us at the Monaco Yacht Show and discover the extraordinary Swan 128.

The flagship of the Swan fleet and the largest yacht ever built by the renowned Finnish shipyard, the Swan 128 represents the culmination of six decades of craftsmanship, innovation, and performance. With her striking profile, refined interiors, and exceptional bluewater capabilities, she embodies the timeless values that have defined Nautor Swan since 1966.

Join us in Monaco to experience a true icon of modern sailing.

Experience Hong Kong from a different perspective aboard CARPE DIEM, a beautifully appointed Sanlorenzo SL86, available ...
15/09/2026

Experience Hong Kong from a different perspective aboard CARPE DIEM, a beautifully appointed Sanlorenzo SL86, available for charter.

Perfect for both private celebrations and corporate entertaining, CARPE DIEM combines timeless Sanlorenzo elegance with bright, contemporary interiors framed by expansive side windows that keep you connected to the sea throughout your journey.

Above, the impressive 41-square-metre flybridge offers an exceptional open-air setting for alfresco dining, sunset cocktails, or hosting guests against the iconic backdrop of Hong Kong's skyline.

From intimate gatherings to memorable events, CARPE DIEM accommodates up to 18 guests, and delivers a charter experience defined by comfort, sophistication, and effortless style.

Charter Rates:

HK$98,000 (4 hours)
HK$108,000 (6 hours)
HK$118,000 (8 hours)

Included:

Professional crew, fuel, tender, ice, soft drinks, water, and snacks

Contact us to plan your next charter aboard CARPE DIEM at [email protected].

14/09/2026

Simplicity, when shaped with purpose, becomes the ultimate expression of elegance.

Guillaume Rolland, from Studio Liaigre, shares his vision for the Swan Alloy interiors: minimal yet deeply refined, shaped by exceptional materials and an understated sense of luxury.

For Rolland, design is not simply something you see, it is something you feel. Rooted in his passion for sailing, the Swan Alloy concept is guided by emotion, creating spaces defined not only by their beauty, but by the way they are experienced at sea.

11/09/2026

Press Event Playback

During the press event at the Cannes Yachting Festival, we told the untold story of Axopar, launched the fusion of legends: the Axopar 38 Cross Top, and the unfiltered, precise, unmistakable BRABUS Shadow 38 range.

Visit us at the Cannes Yachting Festival. Port Canto, stand: Power 160.

Every day aboard follows its own rhythm. Morning light through the cabin window, breakfast with no plans to keep, the se...
11/09/2026

Every day aboard follows its own rhythm. Morning light through the cabin window, breakfast with no plans to keep, the sea just a step away. Then a long lunch on deck, an afternoon that stretches as far as the coastline, and an evening that ends exactly where it should.

This is what a day looks like on Just Marie III, Sanlorenzo SX112.

Available for charter in Greece in September.
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10/09/2026

Against the backdrop of Cannes, the Swan Dialogues brought our community together for a special moment of exchange and discovery.

We unveiled the new Swan 80 and shared the latest developments shaping the future of Nautor Swan as we celebrate our 60th anniversary.

The event also offered an exclusive first preview of the Swan 73, currently in production ahead of her world premiere in Cannes in 2027. Designed by Germán Frers, with interiors by Blend Studio, she marks Swan’s return to the 70-foot segment after more than two decades.

Join us until 13 September to discover the Swan 80 World Premiere and step aboard the Swan 58.

📍 Port Canto
• Stand – SAIL 212
• Mooring – SAIL 058

Address

Hong Kong

Telephone

+85225558377

Website

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