24/09/2026
Five is the new fifteen! 🚸
BMW Group UK launches Apprentice 2036, a campaign designed to inspire children and help families navigate the changing world of work.
Earlier this week the BMW Group Academy UK welcomed Year 1 pupils from Grazeley Church of England Primary School for The Spark Lab — an age‑appropriate, hands‑on electric vehicle workshop designed to spark curiosity and build practical skills. Pupils explored battery components, observed live charging demonstrations, took apart simple motors, and collaborated to design and present their own EV concepts. Activities were supported by BMW Group Academy UK colleagues who guided problem‑solving, communication and creativity throughout the day.
The session connects early inspiration with real-world career pathways: apprenticeships at BMW Group UK offer salaried, skills-based routes into roles across manufacturing, engineering, marketing and more. As Sam Jarvis, HR Director UK & Ireland, says, "We need curious, creative and highly skilled people to build the cars of the future" — and that journey can start in primary school.
New research suggests a generational shift in when parents begin considering their children’s future working lives - from the later years of secondary school to the first years of primary school. Two surveys, commissioned by BMW Group UK, questioned 2,500 UK parents in total, comparing the experiences of parents raising children today with those whose children have already reached early adulthood.
