Warr's Harley-Davidson

Warr's Harley-Davidson Celebrating 100 Years! Europe's oldest Harley-Davidson dealership, established on London's Kings Road in 1924 & still founder family owned & operated.
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Our landmark dealership on London's famous Kings Road is Harley central for devotees and newcomers alike. Visit our unique displays, our Historic Harleys and our amazing instore MotorClothes and Accessories Boutique.

Save the Date! It’s all on the line. The Bagger World Cup championship finale awaits - now it’s your moment to watch cha...
20/08/2026

Save the Date! It’s all on the line. The Bagger World Cup championship finale awaits - now it’s your moment to watch champions and ride legends. Join Warr's Harley-Davidson, September 19th, as we invite you to our Bagger World Cup Watch Party Open House. More Details Soon!

The new 2026 Harley-Davidson Pan America 1250 Special is available now at Warr’s Harley-Davidson London! Available with ...
19/08/2026

The new 2026 Harley-Davidson Pan America 1250 Special is available now at Warr’s Harley-Davidson London! Available with £2500 towards your deposit when you trade in your current motorcycle - there ‘s never been a better time to hit the road.

Key Features & Performance Specs:
- Revolution Max 1250 Engine: 150 HP / 112 kW of adaptable power in a package under 258 kg.
- Adaptive Ride Height (ARH): Automatically lowers the bike when stopping for confident footing.
- Glove-Friendly Touchscreen: 173mm display with built-in Navigation, Bluetooth, and bike data.
- Advanced Ride Modes: 5 factory-set modes + 4 custom slots for throttle response, traction, and braking adjustments.
- Premium Hardware: Semi-Active suspension, Brembo front calipers, Tubeless laced wheels, and TPMS.
- Rider Enhancements: Lean-sensitive LED headlights, Michelin Scorcher Adventure radials, and an upgraded high-capacity battery system.
- Price: £18,145.00

Warranty: 24-Month Extendable Warranty

Visit Warr’s Harley-Davidson in London to check out this 2026 Pan America Special in person or book your demo ride today!

17/08/2026

The Iconic "MOO GLIDE" aka the 1993 Harley-Davidson Softail FLSTN Nostalgia. A Vintage Limited Edition Harley Model released for the Harley-Davidson 90th Anniversary.

No.831 of 2700 and powered by the 1340cc Evolution V-Twin, this Anniversary edition motorcycle feature a cow hide seat... Could this be the rarest seat Harley has ever made?

The Pan America 1205 ST is for riders who know the best stories aren’t told in a straight line. This machine moves like ...
14/08/2026

The Pan America 1205 ST is for riders who know the best stories aren’t told in a straight line. This machine moves like you belong everywhere, and with £2500 towards your deposit when you trade in your current motorcycle - the ride just got better. Get in touch today for more details.

Nowhere never looked so good. The Road Glide/Street Glide turns nowhere into exactly where you want to be. Ride away wit...
12/08/2026

Nowhere never looked so good. The Road Glide/Street Glide turns nowhere into exactly where you want to be. Ride away with £1500 towards your deposit and get ready to choosing the long way home. Call us for more information and get on the road today.

Work in progress! - James' Street Bob finished in Billiard grey it's loaded with the finest club style parts available f...
12/08/2026

Work in progress! - James' Street Bob finished in Billiard grey it's loaded with the finest club style parts available from Thrashin Supply Co (risers, handlebars, seat, bags) and Vance & Hines (hand welded intake and exhaust) and suspension by Screaming Eagle x Ohlins for a more aggressive stance and vastly improved ride!
Thinking of an upgrade? Contact us today!

A fantastic weekend with Warr’s H-D at the Bagger World cup race at Silverstone.Rob Warr led a Chelsea and Fulham HOG ri...
11/08/2026

A fantastic weekend with Warr’s H-D at the Bagger World cup race at Silverstone.
Rob Warr led a Chelsea and Fulham HOG ride-out from the famous Kings Road dealership on Sunday to Watch the action.
The Bagger Race was epic! Brilliant racing and a clean sweep of the podium places by our good friends at Joe Rascal racing, with Archie “Mad Dog” McDonald taking the win. The Harley-Davidson hospitality was as fantastic as the weather and made for brilliant event.
Here we see Rob Warr trying out Archie's number 69 race bike for size prior to his win.
The Joe Rascal Racing Official Silverstone, UK T-Shirt and Official Team Clothing is still available online and in store for a limited time.

JUST ARRIVED! AVAILABLE IN STORE & ONLINEThe Joe Rascal Racing Official Silverstone, UK T-Shirt is now available online ...
07/08/2026

JUST ARRIVED! AVAILABLE IN STORE & ONLINE
The Joe Rascal Racing Official Silverstone, UK T-Shirt is now available online and in store in very limited numbers so don't miss out!
Available in Black & White
With the Harley-Davidson Bagger World Cup at Silverstone this weekend there’s no better time to rep the gear.
https://store.warrs.com/

Great to see two Ladies of Harley at Warr's.Doretta and Lesleyann travelled from Poole in Dorset to visit us for servici...
07/08/2026

Great to see two Ladies of Harley at Warr's.
Doretta and Lesleyann travelled from Poole in Dorset to visit us for servicing, they had a great day in London and perfect weather for the ride.
Ride on!

Timeless style. Modern performance. Limited-time offers now available on a new Harley-Davidson Low Rider ST, including £...
06/08/2026

Timeless style. Modern performance. Limited-time offers now available on a new Harley-Davidson Low Rider ST, including £1,000 towards your deposit! Stop dreaming, start riding. Call us for more information and get on the road today.

Warr’s Harley-Davidson, F.H.Warr & Sons Limited, SW6 2EL is a credit broker, not a lender. We will receive commission for introducing you to Harley-Davidson Finance. This will be a percentage of the amount you borrow. Credit is subject to status. UK residents, 18+ only. Available through Harley-Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH.

Address

London

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Telephone

+442077362934

Website

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