22/10/2025
In Saudi after 20 years — and what a transformation.
Two decades ago, visiting required a pre-approved visa, endless paperwork, and patience. Despite having the visa stamped in my passport, I still spent five hours stuck at Riyadh Airport because it wasn’t yet showing in their system. Back then, visas were delivered physically on compact disks via diplomatic bag, and I had arrived earlier than the bag itself.
This time, I walked up to passport control in shorts, purchased a multiple-entry visa on arrival, valid for a year, in under two minutes. I was greeted with smiles and genuine warmth everywhere I went.
At my hotel, the entire front desk team were courteous Saudi women. In cafés and high-end restaurants, men and women now sit together naturally — a scene unimaginable back then.
Saudi Arabia is not the UAE — and may never be as progressive — but the transformation is nothing short of remarkable. From one of the world’s most conservative societies to a country eager to open up, innovate, and connect — it deserves our utmost respect and admiration.
I’ve witnessed a society of 35 million people eager to live, love, and prosper. Once hesitant to return, I now genuinely want to be part of Vision 2030 and contribute to the growth of this promising nation.
Currently in Jeddah for the next two days — if you’re around and would like to talk boats, give me a shout.
Toufic Hobeika
CEO @ Smart Own
